Growth Business Owner focusing on retention and expansion for NordVPN products. Leading strategy for revenue growth through customer acquisition and collaboration across teams.
About the role
- Senior Growth Marketing Manager overseeing inbound lead generation for marketing services company. Leading multi-channel strategies for B2B growth and collaborating with cross-functional teams.
Responsibilities
- You build and execute multi-channel inbound lead generation strategies (paid ads, SEO, content marketing, partnerships) to generate qualified B2B leads
- You develop content marketing strategy and distribution, create lead magnets and inbound content offers to drive organic growth
- You optimize website conversion rates, landing pages, and the complete funnel from awareness to conversion through data-driven A/B testing
- You manage the marketing budget autonomously, running rapid weekly experiments to test unconventional channels and identify scalable opportunities
- You collaborate with Business Development, Strategy, and Creative teams to ensure lead quality, alignment, and seamless handoff
Requirements
- You have 5+ years in growth marketing or demand generation with proven B2B experience at €5-50M revenue companies
- You're expert in paid advertising (Google Ads, LinkedIn Ads), marketing automation, and analytics
- You've managed marketing budgets with documented ROI and hands-on experience with CRO tools and landing page optimization
- You possess a growth hacker mentality with comfort in experimentation and failure, making data-driven decisions that prioritize metrics over intuition
- You thrive as a self-directed individual contributor who works autonomously and makes AI-driven decisions
Benefits
- Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
- We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
- We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
- Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
- Keep your commute to a minimum: you’ll find all our offices right in the city centre
- For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices
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