Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Senior Growth Marketing Manager executing multi-channel lead generation strategies for B2B at Pulse Advertising GmbH. Optimizing conversion rates and collaborating across teams to enhance growth efforts.
Responsibilities
- You build and execute multi-channel inbound lead generation strategies (paid ads, SEO, content marketing, partnerships) to generate qualified B2B leads
- You develop content marketing strategy and distribution, creating lead magnets and inbound content offers to drive organic growth
- You optimize website conversion rates, landing pages, and the entire funnel from awareness to conversion through data-driven A/B testing
- You manage the marketing budget autonomously, running rapid weekly experiments to test unconventional channels and identify scalable opportunities
- You collaborate with Business Development, Strategy, and Creative teams to ensure lead quality, alignment, and seamless handoffs
Requirements
- You have 5+ years in growth marketing or demand generation with proven B2B experience at companies with €5–50M in revenue
- You are an expert in paid advertising (Google Ads, LinkedIn Ads), marketing automation, and analytics
- You have managed marketing budgets with documented ROI and have hands-on experience with CRO tools and landing page optimization
- You possess a growth-hacker mentality, comfortable with experimentation and learning from failure, making data-driven decisions that prioritize metrics over intuition
- You thrive as a self-directed individual contributor who works autonomously and leverages AI to inform decisions
Benefits
- Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
- We support your development: our careers coach is available for one-to-one coaching sessions and team workshops
- We work hard and play hard, bringing our global team together to collaborate, learn from one another, and celebrate our successes
- Prefer to stay home? Our hybrid remote policy lets you work from home two days a week
- Keep your commute short: all our offices are centrally located
- Pet-friendly offices: your four-legged friend is welcome
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