PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- You build and execute multi-channel inbound lead generation strategies (paid ads, SEO, content marketing, partnerships) to generate qualified B2B leads
- You develop content marketing strategy and distribution, creating lead magnets and inbound content offers to drive organic growth
- You optimize website conversion rates, landing pages, and the entire funnel from awareness to conversion through data-driven A/B testing
- You manage the marketing budget autonomously, running rapid weekly experiments to test unconventional channels and identify scalable opportunities
- You collaborate with Business Development, Strategy, and Creative teams to ensure lead quality, alignment, and seamless handoffs
Requirements
- You have 5+ years in growth marketing or demand generation with proven B2B experience at companies with €5–50M in revenue
- You are an expert in paid advertising (Google Ads, LinkedIn Ads), marketing automation, and analytics
- You have managed marketing budgets with documented ROI and have hands-on experience with CRO tools and landing page optimization
- You possess a growth-hacker mentality, comfortable with experimentation and learning from failure, making data-driven decisions that prioritize metrics over intuition
- You thrive as a self-directed individual contributor who works autonomously and leverages AI to inform decisions
Benefits
- Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
- We support your development: our careers coach is available for one-to-one coaching sessions and team workshops
- We work hard and play hard, bringing our global team together to collaborate, learn from one another, and celebrate our successes
- Prefer to stay home? Our hybrid remote policy lets you work from home two days a week
- Keep your commute short: all our offices are centrally located
- Pet-friendly offices: your four-legged friend is welcome
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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