Hybrid Senior Growth Content Strategist

Posted last month

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About the role

  • Own the editorial and messaging approach for Gen’s acquisition channels to drive clarity, trust, and conversion.
  • Write and edit compelling content for landing pages, product launches, special campaigns, and evergreen site experiences.
  • Partner with SEO, growth marketing, and analytics teams to design content that ranks, performs, and converts across global audiences.
  • Run A/B tests and content experiments; use insights to refine messaging, CTAs, and user journeys.
  • Collaborate with project managers, designers, and marketers to deliver content aligned with customer needs and business goals.
  • Ensure all acquisition content reflects Gen’s trusted, approachable, and innovative brand voice.
  • Monitor digital safety, consumer behavior, and content best practices to improve storytelling effectiveness.

Requirements

  • 5+ years of experience in digital content strategy, with a strong focus on acquisition and growth content.
  • A portfolio that showcases high-performing work across websites, landing pages, and product launches.
  • Exceptional writing and editing skills with ability to adapt tone and style across acquisition funnels and audiences.
  • Proven expertise in growth strategies, performance metrics, and testing methodologies.
  • Experience designing and running A/B tests and content experiments.
  • Familiarity with SEO, growth marketing, and analytics collaborations.
  • Strategic mindset paired with hands-on execution; able to manage multiple priorities in fast-paced environments.
  • Familiarity with AI-driven content tools and how to integrate them into acquisition workflows.
  • Bachelor’s degree in English, Communications, Journalism, or related field (or equivalent experience).
  • Eligible for any required U.S. Government authorizations (to conform to U.S. export control regulations).

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company contributions
  • Employee Stock Purchase Plan
  • Unlimited PTO
  • Annual education reimbursement
  • Reimbursement for fitness-related expenses
  • Commuter accounts
  • Legal assistance
  • Family support
  • Employee discounts
  • Flexible working options with generous time off and competitive benefits and compensation packages

Job title

Senior Growth Content Strategist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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