Digital Media Designer creating and optimizing digital visuals for diverse marketing channels. Collaboration across teams to ensure brand consistency and innovation in design.
About the role
- Women & Kids' Designer at PURPLE responsible for transforming ideas into luxury streetwear designs. Collaborating closely with Creative Director to elevate brand aesthetics and product strategies.
Responsibilities
- Conduct seasonal market and trend research, develop concepts, create CAD sketches, and build presentations to clearly communicate creative strategy and product direction
- Present concepts through detailed sketches, material selections, color palettes, and trims to the Creative Director and Product Development team
- Translate the Purple aesthetic into commercially relevant and market-appropriate designs
- Execute tasks and projects with precision, attention to detail, and urgency to meet department deadlines
- Delegate and manage responsibilities effectively among direct reports
- Design across multiple product categories, including outwear, wovens, cut & sew knits, knits sweaters, and accessories
- Ensure consistency and cohesion within assigned product categories
- Utilize strong Illustrator skills to quickly and accurately produce design sketches
- Develop comprehensive tech packs with construction details, fabric information, and trim specifications
- Accurately scale graphics and textiles in line with design requirements
- Review samples, attend fittings and update tech packs, sketches, and BOMs as needed based on changes.
- Collaborate and communicate with overseas vendors and internal teams to ensure timely updates and alignment
- Partner closely with Product Development on fit-related matters during seasonal development
- Partner with vendors and the sourcing team to drive innovation in product development while ensuring alignment with costing requirements
Requirements
- Bachelor’s degree in Fashion Design or related field preferred
- 6+ years of design experience
- Prior experience in denim design and development is a must
- Deep understanding of the brand’s aesthetic with the ability to establish a creative direction that inspires fresh ideas and innovative concepts
- Solid understanding of denim luxury streetwear, eye for detail and quality execution
- Highly proficient in fabric development and wash process
- Strong knowledge of tech packs, garment construction, and specs
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