Analyzing productivity and sales metrics for Transamerica's marketing group. Providing insights and recommendations to optimize business performance based on data analysis.
About the role
- Senior Data Analyst analyzing marketing performance using data insights at Cognitiv, an AdTech company. Collaborating with cross-functional teams to drive impactful decision-making through analytics.
Responsibilities
- Analyze large data sets to find patterns and actionable insights to help address performance issues and identify drivers of performance for campaigns. Deliver presentations of findings to technical and business stakeholders
- Help architect, plan, and implement how our team should approach analyzing marketing performance for new and existing products
- Collaborate with cross-functional partners to understand business needs and prioritize tasks accordingly
- Monitor campaigns, models and internal systems to understand bidding behavior and optimize campaign performance
- Enhance our team’s monitoring capabilities through scheduled pipelines, dashboards and notebooks
- Set up and evaluate user-based and geographic experiments
Requirements
- 5 years of experience using analytics to drive significant business impact
- Superior communication and collaboration skills
- Advanced proficiency with SQL, and practiced query efficiency
- Strong analytical and problem-solving skills
- Proficiency working with Python and experience doing so in a professional context
- Demonstrated ability to communicate results of analyses to technical and business audiences
- Experience describing the statistical relevance of insights
- Data visualization experience
Benefits
- Medical, Dental and Vision coverage, including some plans that are 100% employer paid
- 12 weeks paid parental leave
- Career Ladders slated to advance your career
- Unlimited PTO
- Work-From-Anywhere August
- Equity at all levels
- Comprehensive onboarding program (Cognitiv University)
- Hybrid work model
- Daily Lunch On Us
- Health and Wellness Stipend
- Cell phone reimbursement
- Parking Expense (CA & WA Offices)
- 401(k) plan with employer match
- Employee Assistance Program
- Pre-tax commuter benefits
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