Performance Analyst at Severn Trent Water improving river health through analyzing performance data. Collaborating with teams to enhance compliance and drive continuous improvements in water management processes.
About the role
- Senior Customer Analyst working at Eurowings Digital GmbH enabling advanced customer analytics for travel bookings. Analyzing customer behavior and collaborating across teams to drive loyalty initiatives.
Responsibilities
- Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
- Provide insights to stakeholders to trigger/initiate marketing and sales measures
- Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
- Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
- Build and maintain self-service customer insights dashboards for stakeholders
- Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality.
Requirements
- 7+ years of experience in customer data analysis, preferably in travel/hospitality or e-commerce
- Strong expertise in using data platforms for customer analytics (Treasure Data CDP (or similar), Adobe Analytics, PowerBI)
- Experience with loyalty program analytics and member behavior analysis
- Advanced SQL skills and experience working with large customer databases.
- Python is a plus
- Experience in experimentation analysis (i.e A/B testing), especially in the context of personalization
- Experience in translating business requirements into data specifications
- Proven track record of delivering actionable insights from customer data analysis
- Experience working with data scientists and understanding basic modeling concepts
- A background in building and maintaining automated reporting solutions
Benefits
- Inclusivity
- Hybrid Workplace
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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