About the role

  • Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
  • Provide insights to stakeholders to trigger/initiate marketing and sales measures
  • Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
  • Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
  • Build and maintain self-service customer insights dashboards for stakeholders
  • Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality.

Requirements

  • 7+ years of experience in customer data analysis, preferably in travel/hospitality or e-commerce
  • Strong expertise in using data platforms for customer analytics (Treasure Data CDP (or similar), Adobe Analytics, PowerBI)
  • Experience with loyalty program analytics and member behavior analysis
  • Advanced SQL skills and experience working with large customer databases.
  • Python is a plus
  • Experience in experimentation analysis (i.e A/B testing), especially in the context of personalization
  • Experience in translating business requirements into data specifications
  • Proven track record of delivering actionable insights from customer data analysis
  • Experience working with data scientists and understanding basic modeling concepts
  • A background in building and maintaining automated reporting solutions

Benefits

  • Inclusivity
  • Hybrid Workplace

Job title

Senior Customer Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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