Marketing Manager leading go - to - market strategy for Unith, a conversational AI enterprise. Crafting brand narrative and positioning to elevate the company in an emerging technology market.
About the role
- Retail Marketing Manager responsible for enhancing brand visibility and sales in Australia. Overseeing marketing strategies across retail formats with luxury lifestyle brands.
Responsibilities
- Lead and drive annual and quarterly commercial planning process
- Lead the planning and execution of four major retail campaigns per year
- Serve as the primary liaison for boutiques and pop-ups
- Partner with Visual Merchandising teams
- Develop and implement Local Area Marketing (LAM) initiatives
- Localize global marketing calendars for the Australian market
- Collaborate with ecommerce (LEAP) teams
- Engage with brand partners
- Track and report on campaign performance
- Review store staff incentives
- Liaise with contractors, malls, and brand teams
- Partner with supply chain and demand planning teams
- Coordinate after-sales repair services
Requirements
- Bachelor’s degree in marketing, business, or a related field
- 3+ years of experience in retail marketing preferably within premium or luxury lifestyle brands
- Strong commercial awareness and ability to link marketing activity to business outcomes.
- Proven experience managing campaigns end-to-end in a retail or luxury environment.
- Excellent written and verbal communication skills.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- Experience in visual merchandising and/or local area marketing is highly desirable.
Job title
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