Research Analyst providing quantitative and qualitative insights to support sales and marketing teams at iHeartMedia. Utilize syndicated research and assist with advertising effectiveness projects.
Responsibilities
Utilize primary and syndicated research databases to provide quantitative and qualitative data for prospective and current advertisers
Create insightful data driven presentations that meet internal sales teams’ and client needs and objectives
Fulfill ad-hoc sales research requests across a variety of data, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
Provide social media analyses for client event sponsorships and reporting as needed
Assist with project management and data analysis for various forms of advertising effectiveness projects
Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided
Assist with music and programming research projects as needed
Requirements
Experience with media research and software programs, including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Nielsen TV, and comScore is highly desired
Proficiency with Excel and PowerPoint are a must
Proficiency with other analytic and database tools and resources is a plus
Strong combination of analytical aptitude and creative problem-solving skills
Excellent written and verbal communication skills
Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles
Ability to articulate our “story” across assets, platforms and audiences
Passion for music, audio, entertainment and pop culture
Ability to manage expectations, manage various projects and deliver accurate analysis in a fast-paced environment
Bachelor's degree or above
Benefits
Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
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