Senior Director influencing go - to - market strategy within Equinix's AI - driven digital infrastructure markets. Collaborating cross - functionally to optimize product offerings and revenue generation.
About the role
- Senior Manager of Product Marketing at Simetrik, defining and communicating value across multi-product portfolio. Collaborating with Sales and Product teams to enhance enterprise customer experience.
Responsibilities
- Architect and maintain messaging frameworks that define clear, compelling, and segmented value propositions across the multi-product portfolio.
- Design and manage a standardized Go-to-Market (GTM) process for new product launches and feature updates to ensure consistent market rollout and drive accelerated customer adoption.
- Lead the creation of high-impact sales enablement content (decks, battle cards, case studies, TCO/ROI assets) with a focus on supporting the enterprise sales cycle and increasing win rates.
- Execute continuous market research and translate competitive and market findings into immediate, actionable insights for product and sales strategies.
- Proactively collaborate across Product, Sales, and Marketing teams, ensuring priorities are aligned and providing timely, effective communication of updates and progress.
- Drive continuous learning within the PMM function by analyzing the impact of activities and adjusting strategies to maximize revenue results.
- Build a robust competitive intelligence process that systematically collects insights and arms sales with proactive strategies to handle high-level enterprise objections.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field.
- 5+ years of demonstrable Product Marketing experience in a B2B SaaS environment, with significant exposure to enterprise sales motions and complex deal cycles.
- Demonstrated expertise in product marketing for a multi-product portfolio, ensuring clear differentiation and value synergy across the offering.
- Demonstrated experience supporting enterprise sales teams through a multi-stage sales cycle, including the ability to establish and deploy core messaging frameworks that resonate with enterprise target audiences.
- Proven ability to define and execute GTM strategies for a multi-product portfolio.
- Expected to establish core messaging and positioning for at least two key products and design and deploy a complete, standardized toolkit and framework of sales enablement materials in the first 3-6 months.
- Exceptional written and verbal communication, and storytelling skills with the ability to simplify complexity for different audiences.
- Outstanding project management and organizational skills to manage multiple priorities efficiently.
- Ability to work cross-functionally and balance competing priorities effectively.
- SaaS or fintech experience with exposure to B2B product marketing.
- Experience supporting analyst relations and external reports.
- Knowledge of pricing and packaging strategies.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
- Stock options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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