CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Develop and execute marketing plans aligned with organizational priorities
- Drive growth and reputation of Dayton Children’s primary care network
- Strengthen referral pathways into specialty services
- Use data-driven insights to guide strategy and measure success
- Partner with clinical, administrative, and physician relations teams to expand provider engagement
- Streamline referral processes and increase specialty volumes
- Oversee multi-channel marketing campaigns, digital engagement, brand positioning, and community partnerships
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 7+ years of marketing experience
- Proven ability to lead strategic marketing initiatives
- Strong analytical skills and experience using data to inform strategy
- Excellent communication, project management, and relationship-building skills
- Demonstrated experience collaborating with cross-functional teams
- Managing external agencies and overseeing marketing budgets
- Proficiency in Microsoft Office Suite for data analysis, reporting, presentations, and effective communication
- Masters Degree in Marketing or related field (Preferred)
- Demonstrated experience in pediatric or primary care healthcare marketing (Preferred)
- Skills in referral development, provider engagement, and value-based care models (Preferred)
- Proficient in Power BI for data visualization and reporting, with working knowledge of Epic workflows, consumer self-scheduling platforms, and innovative digital engagement strategies (Preferred)
Benefits
- Hybrid role
- 40 hours work per week
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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