PR Specialist focusing on storytelling and PR activities for Genesis Magma Racing WEC program. Collaborating with various teams and managing engagements at WEC events in a dynamic international environment.
About the role
- PR & Comms Associate Consultant at BHM assisting in client PR and communication strategies. Joining Africa’s first global communications services company in a hybrid role in Lagos.
Responsibilities
- Client Support
- Assisting in developing and implementing PR strategies aligned with clients' goals and objectives.
- Conducting research and analysis to gather insights into client industries, target audiences, and competitors.
- Supporting the execution of PR plans, including media outreach, events, content creation, and social media activities.
- Media Relations
- Cultivating and maintaining relationships with journalists, editors, bloggers, and influencers.
- Assisting in crafting compelling media pitches, press releases, and other communication materials.
- Coordinating media interviews and managing media inquiries to ensure positive coverage for clients.
- Content Development
- Creating engaging and persuasive content for various channels, including press releases, blog posts, and social media.
- Collaborating with the creative team to develop multimedia content, such as videos and infographics.
- Ensuring consistent messaging and brand voice across all communication materials.
- Digital PR and Social Media
- Assisting in developing and implementing digital PR strategies to enhance online presence.
- Managing social media accounts, including content creation, scheduling, and community engagement.
- Monitoring social media trends and industry conversations, identifying opportunities for engagement.
- Reporting and Analysis
- Monitoring and tracking media coverage, providing regular reports and analysis to clients.
- Measuring the impact and effectiveness of PR campaigns using relevant metrics and tools.
- Identifying areas for improvement and making recommendations based on data-driven insights.
- Team Collaboration
- Collaborating with internal teams, such as account management and creative, to deliver integrated PR campaigns.
- Supporting the Lead PR and Comms Consultant in project coordination and management.
- Contributing to brainstorming sessions and providing creative ideas and insights.
Requirements
- Minimum of 3 -5 years of experience in public relations, communications, or related fields
- Experience in an agency or consultancy environment is highly desirable
- Experience in high-level copywriting and editing.
- Excellent oral and written communication skills.
- Good understanding of PR principles, tactics, and industry trends.
- Excellent writing and editing skills, with the ability to create compelling content for different platforms.
- Knowledge of media relations practices, including media pitching, relationship building, and press release writing.
- Familiarity with digital PR strategies, social media platforms, and community management.
- Strong research and analytical skills to gather insights and support PR strategies.
- Proficiency in using PR tools and software, such as media databases and social media management platforms.
- Familiarity with social media platforms and digital channels (Twitter, Facebook, Tik Tok, Instagram, etc.)
- Attention to detail and ability to manage multiple projects and deadlines; result driven; Strong interpersonal and communication skills, with the ability to work effectively in a team.
Benefits
- Competitive pay
- Flexible and customisable working
- Premium group life insurance
- Premium Healthcare Insurance
- Performance-based bonus
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