PR Specialist focusing on storytelling and PR activities for Genesis Magma Racing WEC program. Collaborating with various teams and managing engagements at WEC events in a dynamic international environment.
About the role
- Director, PR & Storytelling at Phillip Jeffries crafting compelling stories and driving media coverage for luxury wallcovering brand. Elevating brand visibility and establishing authority in the design industry.
Responsibilities
- Craft compelling brand and product stories that uphold PJ’s pillars and establish us as the ultimate authority in wallcovering
- Develop a strategic content roadmap aligned with brand and business objectives
- Establish brand voice guidelines and ensure consistency across all channels
- Create campaign messaging that resonates with client needs and inspires designers
- Craft and pitch stories to both endemic and non-endemic press
- Build and maintain strong relationships with editors, influencers, designers, and partners
- Manage press calendars, coverage trackers, and identify opportunities to showcase industry news
- Measure and report on the impact of all media efforts
- Develop strategic, mutually beneficial partnerships within and beyond the design community
- Utilize showrooms and headquarters for immersive brand experiences
- Collaborate with designers on promotional opportunities and product selections
- Amplify brand and partner initiatives across all channels and quantify results
- Attend industry events, markets, and showhouses to stay on the pulse of design trends
- Meet regularly with editors, influencers, and industry insiders
- Continuously monitor trends and foster innovation to keep PJ at the forefront of the industry
Requirements
- Must be based in New Jersey (or able to work on-site 3 days per week at our Fairfield, NJ headquarters)
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field
- 8+ years of experience in PR, brand storytelling, or strategic communications, preferably in luxury design or home interiors
- Proven ability to craft compelling brand and product narratives across multiple channels
- Strong media relations experience with established connections to editors, influencers, and industry partners
- Demonstrated success in securing earned media coverage and managing press calendars
- Experience developing strategic content roadmaps and brand voice guidelines
- Ability to lead immersive brand experiences and partnerships within the design community
- Excellent written and verbal communication skills, including presentation and pitching abilities
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook) and familiarity with PR tools
- Willingness to travel for industry events and markets as needed
- Collaborative team player with a “can-do” attitude and ability to work cross-functionally
- Creative thinker with a passion for design trends and continuous innovation.
Benefits
- Competitive annual salary ranging from $125,000 to $150,000, based on your experience.
- Company bonus program
- Annual Cost of Living Increase
- Retirement Plan - company automatically contributes approximately 10% of your annual compensation
- Health Benefits: Medical Coverage – low cost to the employee ($40 per month)
- Spouse/ Domestic Partner/ Civil Union Partner Coverage
- Family Coverage
- Health Reimbursement Account (HRA)
- Prescription Plan
- Dental and vision coverage
- Tax advantages through Flexible Spending Accounts that allow you to pay for specific healthcare and dependent care expenses with pre-tax dollars
- 20 Paid days off per calendar year
- 10 Paid holidays
- Detailed onboarding plans that outline 30/60/90 goals and trainings.
- Earn Paid time off for community service - Up to 3 days per year
- Employee Discount on PJ Wallcoverings
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