Analista de Inteligência de Mercado desenvolvendo análises e relatórios para a Alpargatas. Buscando insights sobre o mercado e comportamento do consumidor para decisões de negócio.
Responsibilities
Perform analyses using various available data about brands and the market, primarily sell-out data such as Nielsen/Circana, to support the BMUs (Business Market Units) in making the best possible business decisions.
Update and/or create reports using available data to monitor the brand's key metrics in the flip‑flop market.
Manage research (mainly continuous studies) and recurring activities with the area's research partners, focusing on market/sell-out data and brand health.
Understand business needs and pain points, proposing solutions and identifying which tools and/or research will be required.
Learn about the footwear and fashion markets in the different regions where Alpargatas operates, diving into trends, consumer behavior, and retail.
Measure, evaluate, and propose initiatives that enhance Havaianas' global brand performance by identifying untapped business opportunities and solutions that differentiate us from competitors.
Generate insights for Alpargatas’ global brand strategy through analyses, studies, and research on consumers, products, and channels, using the various tools available within the company (BHT, Nielsen/NPD, social listening tools such as Talkwalker and Emplifi, Edited, internal data, among others).
Requirements
Advanced English (used daily in presentations, meetings, and emails)
Bachelor's degree
Analytical mindset and enjoyment of working with data
Preferably experience in market intelligence, consumer insights, analytics, or related areas
Benefits
Health insurance
Dental insurance
Life insurance
Wellhub
Meal voucher
Discount on Havaianas products
Birthday day off
Transportation allowance
Private pension plan
Profit sharing (PLR)
Alpa Summer – short Fridays in January and February
Courses, training, and other development activities through ALU (Alpa Learning Universe), our corporate university
Flexible on-site work model (minimum 3 days per week in the office)
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