Marketing Technology Product Owner leveraging platforms to optimize automated marketing campaigns and reporting. Collaborating with teams to align solutions with business initiatives while improving user experience.
Responsibilities
Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.
Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution.
Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives.
Serve as a senior liaison across business groups to create documentation for business and system requirements.
Work on project teams to develop or modify complex processes and/or systems.
Identify trends/issues and performance gaps.
Gather feedback from stakeholders and provide discussion forums to improve the user experience.
Maintain thorough knowledge of platforms, tools and processes.
Requirements
Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
Five years of experience developing technical solutions
Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
Knowledge of project management methodologies
Analytical and problem-solving skills
Excellent written and oral communication and relationship building skills
Ability to manage multiple priorities and meet deadlines
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Product Manager overseeing customer IP address management strategies and execution within Cloudflare's extensive network infrastructure. Collaborating across teams to enhance service delivery and security.
Product Owner managing customer onboarding across digital and traditional channels. Overseeing compliance and integration with Core Banking Systems in a fast - growing bank.
Product Owner managing product backlog and agile execution for Capgemini's digital transformation projects. Leading collaboration across teams and mentoring junior Product Owners to ensure alignment with business goals.
Product Lead overseeing strategy, roadmap, and product delivery for Evalion's core platforms. Focus on AI integration and data - driven product intelligence for market leadership.
Payments Product Owner overseeing shared cashier platform in iGaming sector. Responsible for defining product vision and leading payment integrations across multiple brands.
Lead Product Owner driving product initiatives and optimizing delivery processes at SiteMinder. Collaborate with engineering teams to ensure quality outcomes across multiple product portfolios and initiatives.
Senior Lead Digital Product Manager focusing on advancing GenAI use cases at Wells Fargo. Leading complex digital strategies and overseeing product development across commercial banking teams.
Product Owner leading mobile app development at Sun Life to enhance financial wellness for retirement planning. Collaborating with stakeholders to deliver intuitive digital solutions.