Marketing Manager for B2B overseeing product and brand marketing activities. Collaborating with design teams and supporting sales initiatives in a hybrid model.
About the role
- Entry-level marketing specialist producing advertising and communications for SMUD. Designs campaigns across digital and traditional channels, coordinates stakeholders, and manages media buys.
Responsibilities
- Develops strategic advertising, media and communications plans to increase customer awareness and participation in programs and services and maintain SMUD's positive image
- Designs, develops, writes, produces, and manages printing, distribution and production of social media, print, radio, and television advertisements and advertising communications
- Writes, develops, produces, and prints rate notices, customer notifications and other customer communications to meet Board resolutions and legal requirements
- Recommends topics for market research to identify market potential, saturation rates, opportunities, barriers, customer satisfaction, and effectiveness of programs
- Reviews and reports advertising area expenditures and participates in budget formulation and administration for assigned programs
- Prepares and administers advertising purchase orders; prepares and monitors budgets; allocates limited funds and resources; builds and monitors schedules and work plans
- Assists in contract administration and contractor/consultant supervision including preparing purchase requests and bid specifications, administering contracts, reviewing submittals, and supporting contractor training
- Assists in planning, reviewing and conducting work activities and researching required project information associated with department projects
- Performs other related duties as needed; schedules, hours and locations may fluctuate based on business needs
Requirements
- High school diploma or equivalency
- One or more (1+) years of experience writing copy and producing advertising/marketing materials
- A valid California driver's license
- Knowledge of fundamentals and practices of marketing and advertising; practices of industry standards for graphic development, print, radio, social media, and television ads
- Knowledge of techniques of evaluation and research; fundamentals and practices of grassroots advertising; budget administration and accounting
- Ability to write and edit advertising and information brochure copy; develop advertising plans and strategies; develop and implement media plans and schedules
- Ability to prepare technical reports and presentations and interact with others to influence and motivate
- Ability to utilize a personal computer and/or computer terminal, systems and software relevant to the job
- Applicants must be able to perform the essential job functions with or without a reasonable accommodation
- Desirable: BA/BS degree in English, communications, marketing, business administration or related field or equivalent experience
- Desirable: Proven ability to work on cross-functional teams with multiple clients/customers concurrently
- Desirable: Excellent written communication skills
- Desirable: Experience coordinating collateral development for a range of audiences including multi-language translations
- Incumbents hired at the entry-level are required to successfully progress to the journey-level within 18 to 60 months
Benefits
- Hybrid position with a minimum two days per week on site at SMUD
- SMUD celebrates diversity, and inspires an inclusive culture based on trust and respect
- SMUD signed the California Equal Pay Pledge requiring equal pay for employees who perform “substantially similar work”
- Eligibility list may be established from this hiring process to fill future regular full-time or limited term vacancies
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