Marketing Specialist responsible for event management, channel marketing, and media communications in a technology-focused company. Analyzing performance metrics to optimize branding and engagement strategies.
Responsibilities
Plan and execute event logistics, from contracts to on-site setup
Manage budgets and coordinate with vendors (e.g., facilities, catering, logistics)
Design roll-up banners, booth backdrops, and promotional campaigns to drive booth visitors
Ensure seamless event execution and attendee engagement
Analyze attendee feedback and event performance to identify improvements
Serve as the main marketing contact for channel partners, sharing updates on initiatives, launches, and promotions
Control the Marketing Development Fund (MDF) program, ensuring compliance and tracking usage
Coordinate marketing materials for partners, including digital assets and product catalogs
Plan and deliver partner recognition programs and training events
Develop and maintain relationships with industry media, journalists, and publications
Coordinate press releases, success stories, and guest article opportunities
Support media partnerships and promotional collaborations
Monitor media coverage and report on campaign performance
Develop and execute strategies for brand awareness, lead generation, and engagement
Create and manage email campaigns to nurture leads and retain customers
Analyze marketing data to optimize campaigns and generate insights
Plan and implement organic and paid campaigns across platforms (e.g., LinkedIn, X)
Create engaging content, including graphics, videos, and posts
Monitor channels, respond to comments, and track performance metrics
Ensure all materials align with brand guidelines and maintain visual consistency
Collaborate on brochures, success stories, and giveaways with product managers and designers
Perform additional tasks assigned by management
Requirements
2–4 years of experience in marketing, media relations, or event management
Experience working with B2B or technology-focused organizations preferred
Excellent written and verbal English communication skills
Strong organizational and project management abilities
Analytical mindset with the ability to derive insights from data
Self-motivated, adaptable, and collaborative team player
Willing to travel within Europe (up to 20%) during event periods
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