Marketing Manager for B2B overseeing product and brand marketing activities. Collaborating with design teams and supporting sales initiatives in a hybrid model.
About the role
- Marketing Research Insight Specialist leading research projects for fintech company DANA. Focused on marketing effectiveness and consumer insights to support business objectives.
Responsibilities
- Lead end-to-end research projects, from planning and methodology design to execution, analysis, and presentation of results.
- Develop research frameworks and prepare vendor briefs to ensure project alignment with business objectives.
- Produce weekly and monthly performance reports highlighting key findings, trends, and recommendations.
- Conduct market intelligence to monitor industry developments and consumer trends.
- Perform marketing funnel analysis to understand customer journeys and optimize marketing effectiveness.
- Collaborate closely with cross-functional teams (e.g., Marketing, Product, Business) to ensure insights are translated into actionable strategies.
- Utilize marketing tools and data platforms to generate meaningful insights and drive decision-making.
- Present findings and strategic recommendations to internal stakeholders in a clear and impactful manner.
Requirements
- Bachelor’s degree in Marketing Research, Statistics, Business, or a related field.
- Minimum 5 years of experience in research, marketing insights, or related analytical roles.
- Strong analytical and problem-solving abilities with excellent attention to detail.
- Proficiency in Excel and PowerPoint; familiarity with data visualization tools such as Tableau or Power BI is preferred.
- Strong communication and presentation skills, with the ability to translate data into clear, actionable insights.
- Experience working with marketing tools and data to support strategic decision-making.
- Proven ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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