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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Lead end-to-end research projects, from planning and methodology design to execution, analysis, and presentation of results.
- Develop research frameworks and prepare vendor briefs to ensure project alignment with business objectives.
- Produce weekly and monthly performance reports highlighting key findings, trends, and recommendations.
- Conduct market intelligence to monitor industry developments and consumer trends.
- Perform marketing funnel analysis to understand customer journeys and optimize marketing effectiveness.
- Collaborate closely with cross-functional teams (e.g., Marketing, Product, Business) to ensure insights are translated into actionable strategies.
- Utilize marketing tools and data platforms to generate meaningful insights and drive decision-making.
- Present findings and strategic recommendations to internal stakeholders in a clear and impactful manner.
Requirements
- Bachelor’s degree in Marketing Research, Statistics, Business, or a related field.
- Minimum 5 years of experience in research, marketing insights, or related analytical roles.
- Strong analytical and problem-solving abilities with excellent attention to detail.
- Proficiency in Excel and PowerPoint; familiarity with data visualization tools such as Tableau or Power BI is preferred.
- Strong communication and presentation skills, with the ability to translate data into clear, actionable insights.
- Experience working with marketing tools and data to support strategic decision-making.
- Proven ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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