Hybrid Marketing Manager

at Divar publication. نشر دیوار

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Tehran, Iran

About the role

• Marketing Manager at Divar leading end-to-end marketing projects and campaigns for brand impact. Collaborating with creative partners and internal teams to deliver measurable outcomes and insights.

Responsibilities

• Identify and define high-impact marketing challenges or opportunities through data, user insights, and collaboration with internal teams.
• Translate business goals into clear, actionable marketing strategies and campaigns with defined objectives.
• Develop clear hypotheses and success metrics for each initiative.
• Design end-to-end marketing projects: from concept and planning to execution and measurement.
• Collaborate with internal experts (research, design, copy, campaign management) to strengthen insights, storytelling, and visual quality and execute deliverables.
• Plan and manage campaign execution primarily through external agencies, ensuring originality, creative strength, and alignment with Divar’s brand direction.
• Manage project timelines, budgets (if applicable), and cross-functional coordination.
• Lead campaigns from idea to launch, including creative development, media, production, and rollout.
• Manage external agencies and vendors to ensure distinctive, high-quality, and consistent output.
• Work with internal specialists to review and refine creative details where needed.
• Ensure each campaign delivers meaningful outcomes — from awareness and engagement to clear business results.
• Stay informed about marketing and cultural trends to identify new creative opportunities.
• Develop and co-create fresh, bold, and shareable marketing ideas with local or international partners.
• Benchmark against leading brands to keep Divar’s campaigns innovative, relevant, and inspiring.
• Define success metrics and lead the overall measurement and evaluation of marketing efforts.
• Use data, research, and qualitative feedback to generate insights and optimize future initiatives.
• Share learnings and recommendations with the Marketing Director to improve performance and creative impact.
• Work closely with the Marketing Director to align on priorities and ensure focus on strategic goals.
• Partner with Product, Growth, and PR teams to design integrated and coherent marketing activities.
• Manage timelines, budgets, and partners effectively, balancing creativity with structured execution.

Requirements

• Proven experience in leading impactful marketing campaigns with measurable outcomes and cross-functional execution in marketing or growth roles.
• Track record of developing innovative, high-quality, and engaging marketing content.
• Strong understanding of digital marketing, brand positioning, and user behavior.
• Also Strong understanding of creative development, content, and media workflows.
• Experience working with external agencies (experience with international partners is a strong plus).
• Curiosity for new cultural trends, creative tools, and communication formats.
• Excellent project management and communication skills.
• Strategic and data-informed mindset with strong creative judgment.
• Skilled in interpreting data and turning insights into action.
• High sense of accountability, proactivity, and collaboration.
• Professional working proficiency in English and Persian, with strong written communication skills.

Benefits

• You'll have a great **impact**: Your contributions will be pivotal in our mission to serve millions of people.
• You’ll be part of a team that values **craftsmanship**, **speed**, and **innovation**.
• We offer **flexible working hours**, **health insurance**, and a culture that values **learning **and **autonomy**.
• You’ll be surrounded by **people who care about doing great work **— and enjoy it along the way.