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Hybrid Marketing Manager – Public Relations

at MRI Software
Visit MRI Software websiteVisit MRI Software LinkedIn

Posted 2 weeks ago

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About the role

  • Develop and execute a proactive PR strategy aligned with business objectives
  • Cultivate relationships with key journalists, editors, influencers, and media outlets
  • Draft and distribute press releases, bylines and additional content types
  • Secure and manage media placements, interviews, and bylined articles in relevant outlets.
  • Monitor news cycles and identify opportunities for reactive media engagement and executive commentary.
  • Manage award submissions, thought leadership programs, and speaking opportunities.
  • Strategically position key executives as industry authorities and trusted voices on relevant topics.
  • Develop and refine executive messaging, bios, thought leadership pieces, and speaker profiles.
  • Secure and manage executive interviews, op-eds, bylined articles, and speaking opportunities.
  • Partner with internal stakeholders to prepare executives for media engagements, including briefing docs and talking points.
  • Identify and engage with industry influencers, analysts, and content creators who shape industry conversations.
  • Build long-term, value-driven relationships that amplify our brand narrative in key digital and social ecosystems.
  • Collaborate with marketing and partner teams to develop co-branded opportunities, interviews, and partnerships with influential voices.
  • Own and execute the North American social media strategy across key platforms
  • Plan and create engaging, on-brand content, including posts, stories, graphics, videos, and copy
  • Manage content calendar and ensure integration with broader marketing campaigns
  • Monitor social conversations, trends, and competitor activity to keep content timely and relevant
  • Engage with followers, respond to comments/messages, and foster community interaction.
  • Track and report on key metrics (engagement, reach, growth) and optimize based on performance.
  • Work closely with marketing, content, design, and executive teams to ensure messaging consistency.
  • Adhere to internal processes for PR and social content approvals, workflows, and publishing.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
  • 4–6 years of experience in PR, social media, or communications roles.
  • Proven ability to secure media coverage and grow social media engagement.
  • Excellent writing, editing, and storytelling skills across multiple formats.
  • Strong understanding of social media platforms, tools (e.g., Hootsuite, Sprout Social), and best practices.
  • Experience managing corporate or brand social media accounts, ideally in a B2B or B2C environment.
  • Comfortable working in fast-paced environments and managing multiple priorities.
  • Basic understanding of media monitoring (e.g., Cision, Meltwater) and social analytics tools.

Benefits

  • Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
  • Invest in our competitive 401k plan and help set you up for your future
  • Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
  • Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
  • Further your professional development and growth with our generous Tuition Reimbursement offerings
  • Enjoy the flexibility of working from anywhere in the world for two weeks out of the year

Job title

Marketing Manager – Public Relations

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridUnited States

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