Marketing Manager developing and executing marketing strategies for the pharma/biopharma sector. Leading campaigns and collaborating with teams for impactful market presence.
Responsibilities
Develop and execute the annual marketing strategy and campaign plans aligned with business goals in the Pharma/Biopharma segment.
Lead new product introductions — including market positioning, launch planning, sales enablement, and post-launch performance tracking.
Drive demand generation through integrated marketing programs, digital campaigns, events, and KOL engagement.
Gather market and customer insights to identify growth opportunities, refine messaging, and guide portfolio priorities.
Collaborate closely with sales, product management, and regional/global marketing teams to ensure alignment and execution excellence.
Manage marketing budgets, track ROI, and report key performance metrics to leadership.
Requirements
Bachelor’s degree in Marketing, Business, or a related field or equivalent experience required.
Minimum of 7 years in a marketing role, preferably within the pharma/biopharma sector
Proven track record in developing and implementing marketing strategies
Strong background in market analysis and competitive intelligence
Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
Associate Manager coordinating marketing and loyalty programs in a corporate setting. Assisting in the implementation of global initiatives at various levels.
Marketing Manager at Phoenix Group shaping B2B marketing plans for adviser and workplace audiences. Collaborating across teams and ensuring marketing communication maximizes impact.
Marketing Operation Specialist focused on market function optimization and sales tool management in China. Collaborating with product managers and overseeing digital platform management responsibilities.
Marketing Analyst at Alta Vista Investimentos creating digital content and managing social media for the financial advisory firm. Focusing on engagement and building brand presence online.
Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.
Student intern supporting daily operations and marketing activities at the MINI Pavilion in Munich. Engaging in local implementation of creative brand experiences in international marketing campaigns.