Marketing Manager leading strategic marketing initiatives for KeyNest, a tech company with innovative product lines across 18 countries. Collaborate with sales teams to improve lead quality and brand positioning while working in a hybrid environment.
Responsibilities
Develop a deep understanding of how target customer groups perceive their own needs and their problem-solving buying journey
Define how each of KeyNest's offerings should be presented across all marketing channels, especially the website
Set criteria to assess the performance of each campaign and marketing channel
Take the initiative, ideate and lead campaigns, prioritizing them according to past performance
Collaborate with the sales team to align marketing efforts with sales goals and improve the quality of leads from all marketing channels.
Develop and execute email blast campaigns targeting key prospects and collaborate with the sales team to improve lead quality from email campaigns.
Requirements
Experience leading B2B and B2C marketing initiatives, particularly on low-LTV products or services
Creativity, confidence and enthusiasm to lead initiatives
Enjoys a challenge and comfortable asking for help where needed
Excellent communicator (written, verbal, visual) with an ability to write compelling copy. English proficiency at a native speaker level.
Fluency in French will be considered a plus.
Excellent time-management and organisational skills, able to plan projects and resources needed, manage colleagues and assess results autonomously.
Benefits
Competitive salary based on your skillset
Fast promotion based on performance and the quality of your leadership
Unique chance to develop your career onto a leadership position in a well-established scale-up and autonomy to build your own team as you progress.
Experience a workplace that is entrepreneurial, fast-paced, team-oriented and fun.
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