Marketing Manager for B2B overseeing product and brand marketing activities. Collaborating with design teams and supporting sales initiatives in a hybrid model.
About the role
- Marketing Manager leading strategic marketing initiatives for KeyNest, a tech company with innovative product lines across 18 countries. Collaborate with sales teams to improve lead quality and brand positioning while working in a hybrid environment.
Responsibilities
- Develop a deep understanding of how target customer groups perceive their own needs and their problem-solving buying journey
- Define how each of KeyNest's offerings should be presented across all marketing channels, especially the website
- Set criteria to assess the performance of each campaign and marketing channel
- Take the initiative, ideate and lead campaigns, prioritizing them according to past performance
- Collaborate with the sales team to align marketing efforts with sales goals and improve the quality of leads from all marketing channels.
- Develop and execute email blast campaigns targeting key prospects and collaborate with the sales team to improve lead quality from email campaigns.
Requirements
- Experience leading B2B and B2C marketing initiatives, particularly on low-LTV products or services
- Creativity, confidence and enthusiasm to lead initiatives
- Enjoys a challenge and comfortable asking for help where needed
- Excellent communicator (written, verbal, visual) with an ability to write compelling copy. English proficiency at a native speaker level.
- Fluency in French will be considered a plus.
- Excellent time-management and organisational skills, able to plan projects and resources needed, manage colleagues and assess results autonomously.
Benefits
- Competitive salary based on your skillset
- Fast promotion based on performance and the quality of your leadership
- Unique chance to develop your career onto a leadership position in a well-established scale-up and autonomy to build your own team as you progress.
- Experience a workplace that is entrepreneurial, fast-paced, team-oriented and fun.
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