Hybrid Marketing Manager

at Associations International

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Oracle
• Location requirements: Hybrid, Lexington, United States

About the role

• Marketing Manager responsible for brand awareness, event promotion, and engagement among Oracle product communities. Leading marketing strategies and collaborating cross-functionally with teams in a hybrid setup.

Responsibilities

• Create, execute and manage impactful marketing strategies and tactical plans for Quest face-to-face and digital conferences, including organic social and paid digital campaigns, event website messaging and development, email campaigns for speakers, registration, and event attendees, and partner marketing campaigns
• Collaborate cross-functionally on internal event planning to develop event positioning, communications, and customer experience; manage marketing-related deliverables within the overall event project plan
• Serve as the lead for building and executing automated email campaigns, overseeing setup, segmentation, creative development, and performance tracking. Specific related tasks include campaign set-up, segment set-up, email builds, copy development, and campaign performance and improvement
• Develop and manage Quest’s community-specific social presence across multiple platforms (including LinkedIn, Instagram, Facebook, YouTube, etc.), looking for new and different ways to engage and grow the community digitally
• Manage and execute monthly community-specific newsletters via email/web and LinkedIn, including the development of new promotional plans to incent and increase subscription
• Serve as the marketing liaison to Oracle product teams for cross-promotion of Quest events and activities

Requirements

• Bachelor’s degree (preferably in marketing or related field) and 5-7 years related professional experience
• Highly motivated individual with exceptional written & oral communication skills
• Willingness to get hands-on with marketing platforms (such as email, social media, etc.) to build and monitor campaigns and identify new tools and opportunities for campaign improvements
• Proven ability to prioritize responsibilities and multiple projects, work independently and with a team, and meet deadlines in a fast-paced environment
• Prior experience with automated email platforms such as Eloqua, Constant Contact, MailChimp preferred
• Prior experience with digital advertising platforms, including campaign set-up & management would be a plus (LinkedIn, Facebook, Twitter, etc.)
• Proficiency with Microsoft Office and related software required
• Light to moderate business travel required

Benefits

• Medical, company-paid dental, vision, long-term disability, and life insurance
• 401(k) with company match
• Holidays, vacation, sick leave, floating holidays, and paid company shutdown