Marketing Manager for B2B overseeing product and brand marketing activities. Collaborating with design teams and supporting sales initiatives in a hybrid model.
About the role
- Marketing Manager responsible for brand awareness, event promotion, and engagement among Oracle product communities. Leading marketing strategies and collaborating cross-functionally with teams in a hybrid setup.
Responsibilities
- Create, execute and manage impactful marketing strategies and tactical plans for Quest face-to-face and digital conferences, including organic social and paid digital campaigns, event website messaging and development, email campaigns for speakers, registration, and event attendees, and partner marketing campaigns
- Collaborate cross-functionally on internal event planning to develop event positioning, communications, and customer experience; manage marketing-related deliverables within the overall event project plan
- Serve as the lead for building and executing automated email campaigns, overseeing setup, segmentation, creative development, and performance tracking. Specific related tasks include campaign set-up, segment set-up, email builds, copy development, and campaign performance and improvement
- Develop and manage Quest’s community-specific social presence across multiple platforms (including LinkedIn, Instagram, Facebook, YouTube, etc.), looking for new and different ways to engage and grow the community digitally
- Manage and execute monthly community-specific newsletters via email/web and LinkedIn, including the development of new promotional plans to incent and increase subscription
- Serve as the marketing liaison to Oracle product teams for cross-promotion of Quest events and activities
Requirements
- Bachelor’s degree (preferably in marketing or related field) and 5-7 years related professional experience
- Highly motivated individual with exceptional written & oral communication skills
- Willingness to get hands-on with marketing platforms (such as email, social media, etc.) to build and monitor campaigns and identify new tools and opportunities for campaign improvements
- Proven ability to prioritize responsibilities and multiple projects, work independently and with a team, and meet deadlines in a fast-paced environment
- Prior experience with automated email platforms such as Eloqua, Constant Contact, MailChimp preferred
- Prior experience with digital advertising platforms, including campaign set-up & management would be a plus (LinkedIn, Facebook, Twitter, etc.)
- Proficiency with Microsoft Office and related software required
- Light to moderate business travel required
Benefits
- Medical, company-paid dental, vision, long-term disability, and life insurance
- 401(k) with company match
- Holidays, vacation, sick leave, floating holidays, and paid company shutdown
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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