Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Lead and execute ABM cross-channel programs to drive pipeline and revenue for Blue Yonder's supply chain software across NA and EMEA
Responsibilities
- Orchestrate and execute cross-channel marketing programs focusing on Account Based Marketing (ABM)
- Lead development and execution of integrated strategies aligned with sales goals and business priorities
- Collaborate cross-functionally with Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop and implement go-to-market plans
- Support North America and EMEA regions with focus on CPG and Life Sciences sub-verticals
- Partner with Marketing Managers to develop and implement plans across ABM, campaigns, and events to drive demand and pipeline
- Plan, manage, and promote in-person and virtual events, including webinars
- Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals
- Drive content creation and syndication initiatives to elevate brand visibility and support campaign objectives
- Design and implement lead ABM programs to grow the sales pipeline and accelerate customer acquisition
- Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities
- Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness
- Support marketing operations including budget tracking, vendor coordination, and asset management
- Build understanding of Blue Yonder’s client base and align lead generation efforts with ideal customer profile and sales stakeholders
Requirements
- 3-5 years in marketing in a variety of roles including demand generation, field marketing or ABM
- Prior experience working closely with the sales team, preferably within a SaaS company
- Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue
- Proven experience in building a multi-channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication
- Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs
- Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept
- A strong proponent of marketing technology and operations
- Depth of experience in project management and driving results across cross-functional teams
- Strong communication, interpersonal skills and executive presence
- Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity
- Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, Salesforce or similar
- Experience with marketing tools such as 6Sense, Triblio, DemandBase, etc. is a plus
- Regional Travel required
Benefits
- Comprehensive Medical, Dental and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
- Eligible to participate in either the annual performance bonus or commission program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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