SVP, Marketing Technology leading marketing tech initiatives to boost non - QM lending. Requires expertise in digital platforms and strategic marketing in the mortgage industry.
About the role
- Marketing Manager at AppZen focusing on field marketing and broader marketing responsibilities. Driving B2B SaaS marketing initiatives with occasional regional travel in EMEA.
Responsibilities
- Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs
- Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation
- Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation
- Design, execute, and measure multi-channel marketing campaigns aligned with business objectives
- Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities
- Collaborate with sales teams to create effective account-based marketing strategies
- Oversee marketing content development, including case studies, whitepapers, and promotional materials
- Manage and optimize digital marketing channels, including email campaigns and social media
- Track, analyze and report marketing metrics to measure campaign effectiveness and ROI
- Work closely with product teams to develop compelling messaging and positioning
- Travel to regional events and customer sites as needed (approximately 1-2 days per month)
Requirements
- Mid-level B2B marketing experience, with a focus on SaaS industry
- Proven track record in field marketing and event management
- Experience in product marketing and campaign development
- Strong understanding of digital marketing channels and best practices
- Experience in developing and executing integrated marketing campaigns
- Demonstrated ability in webinar management and execution
- Excellent project management and organizational skills
- Outstanding communication and interpersonal abilities
- Bachelor's degree in Marketing, Business, or related field
- Ability and willingness to travel within the UK
Benefits
- Flexibility to occasionally attend evening events
- Additional remote work as needed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Associate Marketing Technologist role at Fidelity enhancing content management and delivery across channels. Collaborating with teams and performing technical development to improve sales enablement platforms.
Brand & Marketing Manager at Birdbuddy shaping brand strategy and execution for innovative consumer technology. Collaborating across teams to launch new products and enhance brand experience.
Marketing Automation Intern assisting the Enterprise Marketing team with analytics and campaign measurement. Gaining hands - on experience in a sustainable infrastructure company, focusing on marketing automation and data quality.
Sales Assistant responsible for B2B cold calling and lead qualification for a marketing agency. Working flexibly between home and office in Linz while contributing to customer acquisition.
Coordinating influencer marketing and public relations for C&A, a leading fashion retail company in Brazil. Engaging with creators, optimizing strategies, and managing media relations.
Marketing Development Representative at Qualifinds boosting pipeline growth through efficient lead generation. Collaborating marketing and sales efforts to optimize commercial funnels and achieve growth objectives.
Junior Analyst in Communication and Marketing at Embracon, attending commercial demands and managing communication and content production within the team.
Student Assistant in Digital Fundraising and Marketing for SOS MEDITERRANEE. Involves supporting online fundraising campaigns and content development while gaining valuable experience.
Field Marketing Manager driving marketing strategy and pipeline growth across Australia and APAC. Collaborating with Sales and Global Marketing teams to execute integrated programs and campaigns.