Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs
Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation
Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation
Design, execute, and measure multi-channel marketing campaigns aligned with business objectives
Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities
Collaborate with sales teams to create effective account-based marketing strategies
Oversee marketing content development, including case studies, whitepapers, and promotional materials
Manage and optimize digital marketing channels, including email campaigns and social media
Track, analyze and report marketing metrics to measure campaign effectiveness and ROI
Work closely with product teams to develop compelling messaging and positioning
Travel to regional events and customer sites as needed (approximately 1-2 days per month)
Requirements
Mid-level B2B marketing experience, with a focus on SaaS industry
Proven track record in field marketing and event management
Experience in product marketing and campaign development
Strong understanding of digital marketing channels and best practices
Experience in developing and executing integrated marketing campaigns
Demonstrated ability in webinar management and execution
Excellent project management and organizational skills
Outstanding communication and interpersonal abilities
Bachelor's degree in Marketing, Business, or related field
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