Marketing Specialist developing and executing marketing strategies for humanitarian organization. Engaging communities and promoting campaigns through integrated marketing channels.
Responsibilities
Develop and execute Penny Appeal Canada’s marketing and communication strategy
Maintain and improve representation of the brand across all media
Ensure that all marketing initiatives drive measurable results
Lead, plan and execute public awareness for new and existing campaigns and projects
Support the events team with marketing related tasks
Design and develop marketing collateral such as social media posts, reports, videos, and digital ad sets
Oversee Penny Appeal Canada's social media content and strategy on various platforms
Capture and curate photos, videos, and stories from community initiatives
Act as an on-camera spokesperson or featured representative in campaign videos
Collaborate with cross-departmental teams to align communication goals and support event promotion.
Requirements
Bachelor’s degree or minimum college diploma in Marketing, Communications, Public Relations, or related field
2–4 years of experience in marketing and communications, preferably within the non-profit sector
Strong writing, editing and storytelling skills with attention to tone and accuracy
Creative mindset, ability to articulate projects in both written and visual format
Excellent organizational skills and ability to manage multiple projects in a tight deadline
Experience with graphic design software (Canva and Adobe Creative Suite)
Demonstrated intermediate knowledge and hands-on experience using a DSLR camera for photography and videography, including shooting, lighting, and basic editing
Passion for humanitarian, community, or social causes
Must be eligible to work in Canada.
Benefits
Comprehensive benefits package
Hybrid work schedule with 2 days in the office per week
Up to 25% travel for campaigns and events across Canada
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