Senior Sales Lead at Wavestone, driving business growth and client relationships in the insurance sector. Focused on strategic planning and mentoring junior team members while ensuring high - quality service delivery.
About the role
- Owned Digital Experience Manager at Clorox enhancing brand reach through digital marketing strategies and technology. Leading initiatives for websites and CRM to drive consumer loyalty and engagement across multiple channels.
Responsibilities
- Play a critical role in advancing our digital marketing strategies to support Business Unit (BU) objectives and enhance consumer experiences
- Lead the strategic vision for 1-2 brand websites and CRM, driving strategic initiatives across owned media channels
- Modernize and own our website purpose to meet consumer insights and behaviors
- Integrate CRM communications and strategies to grow loyalty and brand annuity, thoughtfully building our Known Consumer Database (KCD) in service of driving personalization
- Lead cross-channel optimization to elevate customer engagement and deliver superior consumer experiences
Requirements
- Bachelor’s Degree required
- Minimum 5 years in digital/interactive marketing with upward growth
- Experience in strategic marketing roles including digital (websites and CRM)
- Strong organizational and influential communication skills
- Creative gut to inform content development and ability to modify existing assets in search of smart efficiencies
- An analytical mindset to assess performance
- Ability to work in a matrixed organization across 1-2 Business Units (BU)
- Digital agency experience or expertise within an in-house digital team
- Background in agency strategic planning role preferred
- Knowledge of integrated marketing
- experience with consumer-packaged goods is a plus
Benefits
- robust health plans
- market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- more
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