Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
About the role
- Lifecycle Marketing Manager at Xolo driving customer engagement and retention across email and platform touchpoints. Focused on lifecycle campaigns and data-driven strategies for solopreneurs.
Responsibilities
- Develop, implement, and continuously refine the lifecycle marketing strategy across email, platform, and other owned channels.
- Design and optimize automated campaigns, including onboarding, nurturing, re-engagement, churn prevention, and loyalty programs.
- Drive upselling and cross-selling initiatives to increase customer lifetime value.
- Own segmentation, personalization, and dynamic content strategies to deliver highly relevant and timely communication.
- Collaborate with Product, Growth, and Data teams to identify opportunities for lifecycle interventions and deliver a seamless customer experience.
- Conduct ongoing A/B testing and experimentation to improve open rates, CTR, conversions, and retention metrics.
- Analyze campaign performance and customer behavior to provide insights and recommendations that inform strategy.
- Ensure compliance with GDPR and other applicable data privacy regulations in all communications.
- Stay current with lifecycle marketing trends, tools, and best practices, proactively applying them to our programs.
Requirements
- Proven experience (3+ years) in lifecycle, CRM, or retention marketing, ideally in an international fintech or SaaS.
- Hands-on expertise with marketing automation platforms, experience with HubSpot is a plus.
- Strong understanding of customer segmentation, behavioral targeting, and personalization techniques.
- Demonstrated success in managing automated campaigns across the customer lifecycle (onboarding, engagement, upsell, retention, win-back).
- Proficiency with data analytics and reporting tools to assess performance and drive optimization.
- Experience running experiments and interpreting results to improve customer engagement and revenue growth.
- Ability to leverage AI-powered tools (e.g., for personalization, workflow automation) to improve efficiency and scale impact.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Strong communication and collaboration skills with cross-functional teams.
Benefits
- A team of Mavericks: We aspire to challenge the norm by encouraging bold thinking and embracing the unconventional.
- We run like Clockwork: While we champion innovation, we also believe in operational excellence.
- Our Big-hearted nature: You’ll work alongside mission-driven individuals who not only bring brilliance to the table but also lead with empathy.
- Autonomy isn’t a perk—it’s a given: We trust you to decide when and where you work.
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