Hybrid Lifecycle Marketing Manager

at Xolo

• Job title: Lifecycle Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €4,000 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Tallinn, Estonia

About the role

• Lifecycle Marketing Manager at Xolo driving customer engagement and retention across email and platform touchpoints. Focused on lifecycle campaigns and data-driven strategies for solopreneurs.

Responsibilities

• Develop, implement, and continuously refine the lifecycle marketing strategy across email, platform, and other owned channels.
• Design and optimize automated campaigns, including onboarding, nurturing, re-engagement, churn prevention, and loyalty programs.
• Drive upselling and cross-selling initiatives to increase customer lifetime value.
• Own segmentation, personalization, and dynamic content strategies to deliver highly relevant and timely communication.
• Collaborate with Product, Growth, and Data teams to identify opportunities for lifecycle interventions and deliver a seamless customer experience.
• Conduct ongoing A/B testing and experimentation to improve open rates, CTR, conversions, and retention metrics.
• Analyze campaign performance and customer behavior to provide insights and recommendations that inform strategy.
• Ensure compliance with GDPR and other applicable data privacy regulations in all communications.
• Stay current with lifecycle marketing trends, tools, and best practices, proactively applying them to our programs.

Requirements

• Proven experience (3+ years) in lifecycle, CRM, or retention marketing, ideally in an international fintech or SaaS.
• Hands-on expertise with marketing automation platforms, experience with HubSpot is a plus.
• Strong understanding of customer segmentation, behavioral targeting, and personalization techniques.
• Demonstrated success in managing automated campaigns across the customer lifecycle (onboarding, engagement, upsell, retention, win-back).
• Proficiency with data analytics and reporting tools to assess performance and drive optimization.
• Experience running experiments and interpreting results to improve customer engagement and revenue growth.
• Ability to leverage AI-powered tools (e.g., for personalization, workflow automation) to improve efficiency and scale impact.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills with cross-functional teams.

Benefits

• A team of Mavericks: We aspire to challenge the norm by encouraging bold thinking and embracing the unconventional.
• We run like Clockwork: While we champion innovation, we also believe in operational excellence.
• Our Big-hearted nature: You’ll work alongside mission-driven individuals who not only bring brilliance to the table but also lead with empathy.
• Autonomy isn’t a perk—it’s a given: We trust you to decide when and where you work.