Junior Analyst leveraging data to manage digital campaigns at Estadão. Collaborating with the commercial team to optimize performance through data-driven insights.
Responsibilities
Apply analytical and logical thinking to audience research and to define strategies for campaigns;
Analyze campaign efficiency, measure results and generate insights to optimize performance;
Support the commercial team in client meetings, providing strategic and technical assistance;
Prepare and send weekly performance reports, ensuring deadlines and targets are tracked;
Manage, optimize, and measure workflows and requests across the client portfolio;
Monitor market trends to refine strategies and identify opportunities;
Continuously study the area's products, contributing to improvements and strategic alignment;
Analyze consumer behavior to propose solutions and support the development of new products or services;
Monitor and control the area's billing, ensuring efficient management of client and partner revenue.
Requirements
Degree in Advertising, Marketing, or a related field;
Experience creating and managing ad campaigns on Google Ads, Ad Manager, and programmatic platforms (preferred);
Analytical mindset with the ability to interpret data to improve strategies;
Familiarity with Google platforms such as Ad Manager, Analytics, Ads, and Data Studio;
Experience working or having worked in digital marketing agencies focused on campaign performance;
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