Analytics Manager overseeing the design, execution, and delivery of analytical solutions. Managing a team and driving data - driven decision - making across business functions.
About the role
- Junior Analyst leveraging data to manage digital campaigns at Estadão. Collaborating with the commercial team to optimize performance through data-driven insights.
Responsibilities
- Apply analytical and logical thinking to audience research and to define strategies for campaigns;
- Analyze campaign efficiency, measure results and generate insights to optimize performance;
- Support the commercial team in client meetings, providing strategic and technical assistance;
- Prepare and send weekly performance reports, ensuring deadlines and targets are tracked;
- Manage, optimize, and measure workflows and requests across the client portfolio;
- Monitor market trends to refine strategies and identify opportunities;
- Continuously study the area's products, contributing to improvements and strategic alignment;
- Analyze consumer behavior to propose solutions and support the development of new products or services;
- Monitor and control the area's billing, ensuring efficient management of client and partner revenue.
Requirements
- Degree in Advertising, Marketing, or a related field;
- Experience creating and managing ad campaigns on Google Ads, Ad Manager, and programmatic platforms (preferred);
- Analytical mindset with the ability to interpret data to improve strategies;
- Familiarity with Google platforms such as Ad Manager, Analytics, Ads, and Data Studio;
- Experience working or having worked in digital marketing agencies focused on campaign performance;
- Intermediate or advanced English.
Benefits
- Medical and dental insurance;
- Birthday day off;
- Casual dress code every day;
- Transportation allowance;
- On-site cafeteria;
- Life insurance;
- Full access to Estadão's digital content;
- Exclusive discounts at educational institutions;
- Psychological support (Vittude).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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