Senior ASO and SEO Specialist at Farfetch focusing on technical SEO and ASO for global growth strategy. Collaborating across teams to enhance organic visibility in search engines and app stores.
Responsibilities
Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation.
Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys.
Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business.
Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility.
Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets.
Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful.
Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact.
Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience.
Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.
Requirements
You have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experiments.
You are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to be able to track the performance of the SEO channel.
You have experience with the different forms of ASO and SEO testing.
You have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovation.
You are highly analytical, comfortable with data tools, and able to translate results into actionable insights.
You thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teams.
You are detail-oriented, proactive, and eager to test, learn, and iterate.
You are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changes.
Able and happy to add work in a fixed term contract role, starting in January 2026
Benefits
Employee Pension Scheme
Flexible Benefits Program
Health Insurance & Critical Illness cover
Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours
SEO Associate Manager leading search engine optimization strategies at Octal Philippines Inc. Collaborating with the digital marketing team to drive organic traffic and improve search engine rankings.
SEO specialist focusing on GEO and AI search strategies at SIDN. Manage advanced GEO strategies and key projects autonomously in a high - performance international team.
Mid - Level SEO Specialist at ArabyBrand improving organic traffic and rankings through comprehensive SEO strategies. Collaborating with teams to drive measurable growth and staying updated with industry trends.
Junior SEO Specialist at ArabyBrand focusing on SEO strategies and website optimization. Collaborating with teams to drive digital marketing success for brands.
Senior SEO Executive at Blue Array managing small client accounts and enhancing their organic search performance. Engaging in diverse SEO tasks and collaborating with various teams.
Growth Specialist leading digital acquisition strategy using Paid Media and SEO for an expanding travel - tech company. Focus on profitable growth and optimization of the digital funnel.
SEO - Manager in a family - owned B2B marketing agency, developing and implementing SEO and GEO strategies for clients. Collaborating on market analysis and technical SEO implementation in Buchholz, Germany.
SEO Junior Specialist optimizing Nestlé's website content and performance. Collaborating with teams to implement SEO strategies and improve search visibility.
Organic Growth Manager driving SEO and AI search growth for a category - defining product. Focused on scalable acquisition strategies across traditional and AI - driven search surfaces.
Senior SEO Manager at Tricentis, leading global SEO strategy to drive organic growth. Creating alignment across technical, content, and off - page SEO initiatives with a collaborative mindset.