QG
Qurate Retail GroupSEO Manager
SEO Manager driving the strategy and execution of SEO initiatives across QVC's digital properties in a hybrid work environment. Requires experience in e - commerce or retail and strong technical SEO skills.
About the role
- Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation.
- Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys.
- Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business.
- Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility.
- Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets.
- Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful.
- Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact.
- Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience.
- Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
- Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
- Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
- Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.
Requirements
- You have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experiments.
- You are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to be able to track the performance of the SEO channel.
- You have experience with the different forms of ASO and SEO testing.
- You have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovation.
- You are highly analytical, comfortable with data tools, and able to translate results into actionable insights.
- You thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teams.
- You are detail-oriented, proactive, and eager to test, learn, and iterate.
- You are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changes.
- Able and happy to add work in a fixed term contract role, starting in January 2026
Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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