Hybrid Interim Senior SEO, ASO Specialist

at FARFETCH

• Job title: Interim Senior SEO, ASO Specialist
• Job type: Contract
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior ASO and SEO Specialist at Farfetch focusing on technical SEO and ASO for global growth strategy. Collaborating across teams to enhance organic visibility in search engines and app stores.

Responsibilities

• Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation.
• Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys.
• Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business.
• Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility.
• Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets.
• Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful.
• Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact.
• Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience.
• Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
• Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
• Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
• Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.

Requirements

• You have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experiments.
• You are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to be able to track the performance of the SEO channel.
• You have experience with the different forms of ASO and SEO testing.
• You have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovation.
• You are highly analytical, comfortable with data tools, and able to translate results into actionable insights.
• You thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teams.
• You are detail-oriented, proactive, and eager to test, learn, and iterate.
• You are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changes.
• Able and happy to add work in a fixed term contract role, starting in January 2026

Benefits

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours