Hybrid Head of SEO

at Odds Scanner Group

• Job title: Head of SEO
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Malta

About the role

• Head of SEO responsible for organic growth and SEO strategy at Odds Scanner Group, leading a global team. Focus on SERP domination and technical excellence in a competitive market.

Responsibilities

• Define and execute a global SEO strategy focused on SERP domination across targeted markets and keyword clusters
• Develop market-level roadmaps prioritizing high-ROI keyword opportunities
• Establish a scalable experimentation framework for content and SERP feature testing
• Act as the main stakeholder for organic acquisition strategy within leadership
• Lead and mentor SEO, content, and technical teams across multiple markets
• Build efficient workflows and sprint processes for SEO and content delivery
• Integrate AI/LLM-assisted systems into content production and quality control
• Implement and monitor KPIs for organic performance, output, and ROI
• Oversee technical SEO architecture, crawling, indexing, and site performance
• Manage the SEO tool stack and analytics infrastructure (GA4, Looker, Semrush, Ahrefs, etc.)
• Collaborate with development teams to plan and execute SEO-focused improvements
• Maintain high standards for data integrity, observability, and reporting accuracy
• Build AI-driven content pipelines combining automation with human oversight
• Create scalable frameworks for content generation, optimization, and clustering
• Define and enforce content quality standards based on E-A-T and engagement metrics
• Leverage LLMs to accelerate ideation, drafting, and topical gap analysis
• Design and manage a diversified link acquisition strategy
• Evaluate and balance link-building channels for ROI and compliance risk
• Build in-house and external partnerships to scale authority-building initiatives
• Monitor link performance and continuously optimize acquisition strategies
• Own the OS Media P&L, including forecasting, budgeting, and performance reporting
• Optimize spend allocation across tools, content, and link-building operations
• Track and report ROI by market, channel, and keyword cluster
• Present results and growth plans to executive leadership

Requirements

• 7+ years of SEO experience, with a focus on content-led, affiliate, lead generation and/or multi-site businesses (iGaming experience preferred)
• Proven success in achieving SERP domination and large-scale organic growth
• Strong understanding of technical SEO, content SEO, Product-Led SEO and link acquisition
• Experience leading senior managers and distributed teams
• Hands-on experience with AI/LLM content workflows and SEO automation
• P&L ownership or channel-level budget management
• Data-driven mindset with advanced analytical skills
• Excellent communication and leadership skills
• Fluent English required; additional languages are a plus (Portuguese, Spanish, French, Italian preferred)

Benefits

• 40 days of holidays of your choosing (take only the bank holidays you want!)
• Hybrid and flexible working hours (but based in Malta office)
• Highly competitive salary + performance bonuses on unit performance
• Private Health Insurance
• Gym membership or sports allowance
• Relocation package available (if needed)