AI Product Lead for Bauer Media Outdoor, focusing on AI - powered solutions in advertising. Collaborating across teams to identify opportunities and drive product development.
About the role
- Growth PM optimizing web-to-app funnels and increasing LTV for a wellness company. Driving revenue growth with a strategic and hands-on role in a diverse startup environment.
Responsibilities
- Create, optimize, and personalize web onboarding funnels to achieve growth objectives at scale through rapid, iterative testing
- Diagnose bottlenecks across the funnel and guide prioritization
- Run monetisation experiments, pricing, upsells, and initiatives to increase LTV
- Monitor and analyse KPIs, translating hands-on data analysis into actionable insights and impactful initiatives
- Build consistent frameworks, metrics, reporting, processes, and measurement systems for growth efforts and experiments
- Partner with UA and the marketing team to drive growth through channel optimisation and holistic user flows
Requirements
- 2+ years in product growth, with emphasis on conversion optimisation and onboarding funnels, ideally in a B2C startup
- Proven expertise in designing, running, and analysing A/B tests to improve conversion, engagement, and retention
- Customer-centric mindset with a sharp focus on commercial metrics
- Strong experience with data-driven experimentation; hands-on familiarity with web onboarding tools is a plus
- Track record of working effectively with designers, engineers, and cross-functional teams to deliver growth outcomes
- Ability to prioritise ruthlessly and deliver high impact quickly
- Data-driven, insight-led, and experimentation-focused mindset
- Intellectual honesty, always striving to improve and learn
- Resourceful, optimistic, tenacious, confident, and full of energy
- Self-starter, forward-thinking, innovative, and comfortable owning big responsibilities
- Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
- Curious, humble, adaptable, and able to thrive in ambiguity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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