Growth PM optimizing web-to-app funnels and increasing LTV for a wellness company. Driving revenue growth with a strategic and hands-on role in a diverse startup environment.
Responsibilities
Create, optimize, and personalize web onboarding funnels to achieve growth objectives at scale through rapid, iterative testing
Diagnose bottlenecks across the funnel and guide prioritization
Run monetisation experiments, pricing, upsells, and initiatives to increase LTV
Monitor and analyse KPIs, translating hands-on data analysis into actionable insights and impactful initiatives
Build consistent frameworks, metrics, reporting, processes, and measurement systems for growth efforts and experiments
Partner with UA and the marketing team to drive growth through channel optimisation and holistic user flows
Requirements
2+ years in product growth, with emphasis on conversion optimisation and onboarding funnels, ideally in a B2C startup
Proven expertise in designing, running, and analysing A/B tests to improve conversion, engagement, and retention
Customer-centric mindset with a sharp focus on commercial metrics
Strong experience with data-driven experimentation; hands-on familiarity with web onboarding tools is a plus
Track record of working effectively with designers, engineers, and cross-functional teams to deliver growth outcomes
Ability to prioritise ruthlessly and deliver high impact quickly
Data-driven, insight-led, and experimentation-focused mindset
Intellectual honesty, always striving to improve and learn
Resourceful, optimistic, tenacious, confident, and full of energy
Self-starter, forward-thinking, innovative, and comfortable owning big responsibilities
Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
Curious, humble, adaptable, and able to thrive in ambiguity
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