Graphic Designer developing visual concepts and graphics for Ecom Brands' lifestyle products. Responsible for digital campaigns, marketplaces, and incorporation of AI in graphics.
About the role
- Graphic Designer creating visual representations for a fashion brand's marketing efforts. Collaborating with teams to design assets for diverse media and campaigns in a hybrid environment.
Responsibilities
- Work on a wide range of projects and media, using various computer software to visualize and develop innovative graphic designs that meet business goals
- Obtain input from management, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately
- Work independently and cooperatively on multiple projects with marketing team to meet deadlines
- Examine existing processes, identifying flaws and creating solutions to improve design capabilities
- Update and maintain internal databases of designs, photography, and video
- Contribute ongoing branding enhancements across all elements of the brand.
- Collaborate, brainstorm, and design content for biweekly collection launches and seasonal sales.
- Design assets you’d complete *not limited to*: company website banners, postcards, product labels, merchandise graphics, social media content, signage, and advertisements.
- Translate strategic direction into high-quality design within an established brand identity
- Develop concepts with Adobe Photoshop and Adobe Illustrator, and execute original content determining ideal usage of color, text, font style, imagery, and layout
- Create motion graphics with innovative ideas
- Edit videos for ad and social content
- Maintain and organize content management system
- Evolve brand identify Landing page designs for e-commerce website
- Bring new ideas to the table – we love to hear your voice!
- Manage the design and uploading process of all project material, understanding best practices for using a content management system.
- Use trend intelligence and an understanding of top and bottom performing content to design and execute specific classifications
- Bring new concepts and ideas to the marketing team through design
Requirements
- Bachelor’s degree in graphic design, art, or similar discipline
- Exceptional creativity and innovative design skills
- 5+ years experience (academic and professional) with design software, including Illustrator, InDesign, Photoshop, etc and Canva.
- Proven experience with graphic design, with a strong portfolio of work
- Experience in after effects and animations
- Video editing skills
- Excellent communication and presentation skills
- Well-versed in motion graphics for media usage
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- 3+ years in professional graphic design, preferably in the fashion industry (preferred)
- Knowledge of Shopify and Google suite services (preferred)
- Photography experience and proficiency with photo-editing software (preferred)
- Desire to continue to grow skill set with ongoing education and training (preferred)
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