Google Ads / SEM Manager responsible for managing paid search campaigns to increase NP student acquisition. Join NPHub, a healthcare education platform, to make a meaningful impact.
Responsibilities
Develop, launch, and manage paid media campaigns on platforms including Google and Bing to drive growth for NP student acquisition and NP candidates.
Optimize campaigns daily to meet performance goals such as ROAS and lead acquisition, adjusting bids, audiences, creatives, and strategies as needed.
Collaborate with the content and creative teams to ensure engaging, on-brand ad materials are utilized across campaigns.
Monitor, analyze, and report on campaign performance, identifying insights and opportunities to improve.
Oversee and adjust budgets to ensure the most efficient use of resources across multiple platforms.
Stay updated on emerging PPC trends and incorporate best practices into ongoing campaigns.
Requirements
8-12 years of experience as a performance marketer, specifically in Google Search.
Proven expertise in managing high-budget campaigns (at least $50k/monthly).
Strong analytical mindset with the ability to draw actionable insights from data.
Experience driving DTC sales and leads.
Excellent ad copywriting skills.
Experience in the healthcare or education sector or with driving lead gen is a plus.
Benefits
Hybrid work environment (with an office in Vinings, GA); Remote candidates will also be considered
Competitive compensation and comprehensive benefits
Unlimited paid time off and annual company holidays
Opportunity to grow with a company making a meaningful impact in healthcare
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