Performance Marketing Specialist at MGMA driving conversions through marketing campaigns across healthcare product lines. Collaborating with teams to enhance brand consistency and performance - driven results.
About the role
- Google Ads / SEM Manager responsible for managing paid search campaigns to increase NP student acquisition. Join NPHub, a healthcare education platform, to make a meaningful impact.
Responsibilities
- Develop, launch, and manage paid media campaigns on platforms including Google and Bing to drive growth for NP student acquisition and NP candidates.
- Optimize campaigns daily to meet performance goals such as ROAS and lead acquisition, adjusting bids, audiences, creatives, and strategies as needed.
- Collaborate with the content and creative teams to ensure engaging, on-brand ad materials are utilized across campaigns.
- Monitor, analyze, and report on campaign performance, identifying insights and opportunities to improve.
- Oversee and adjust budgets to ensure the most efficient use of resources across multiple platforms.
- Stay updated on emerging PPC trends and incorporate best practices into ongoing campaigns.
Requirements
- 8-12 years of experience as a performance marketer, specifically in Google Search.
- Proven expertise in managing high-budget campaigns (at least $50k/monthly).
- Strong analytical mindset with the ability to draw actionable insights from data.
- Experience driving DTC sales and leads.
- Excellent ad copywriting skills.
- Experience in the healthcare or education sector or with driving lead gen is a plus.
Benefits
- Hybrid work environment (with an office in Vinings, GA); Remote candidates will also be considered
- Competitive compensation and comprehensive benefits
- Unlimited paid time off and annual company holidays
- Opportunity to grow with a company making a meaningful impact in healthcare
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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