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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Working as part of a global team managing projects across different time-zones but with a focus on projects in North America.
- Collaborating with cross-functional teams to develop, manage and distribute client and end-user satisfaction surveys that capture valuable customer feedback.
- Aligning with stakeholder and managing multiple projects from end to end – both internally and working with external providers/agencies.
- Designing and implementing robust processes for running research and collecting and analyzing data to ensure data quality and consistency.
- Analyzing large volumes of complex quantitative and qualitative data in Excel to identify trends and opportunities.
- Communicating insights effectively to key stakeholders, including executives.
- Developing and maintaining dashboards and reports to track global satisfaction / survey metrics in both Excel and Power BI.
Requirements
- Leverage their educational background and 5+ years of experience in primary research and/or data analysis to uncover valuable insights.
- Manage multiple projects efficiently and effectively, ensuring deadlines are met and deliverables are of high quality.
- Demonstrate an understanding of online research methodologies and their application.
- Utilize their 5+ years of expertise in data analytics and reporting to turn raw data into actionable intelligence.
- Think critically and successfully manage and analyse complex data in Excel to identify trends and opportunities.
- Manage, update and develop databases in MS Excel Power BI (required).
- Collaborate with third-party research vendors to run projects and ensure the provision of the best data and insights to our business partners.
- Navigate technical environments and manage data extracts and reports in CRM systems.
- Communicate effectively with stakeholders at all levels, both verbally and in writing including working with Senior level executives and our client relationship management teams.
- Translate research findings into tangible business outcomes and recommendations, such as sales strategies, marketing campaigns, and product development plans.
Benefits
- Flexible work to help you find the best balance between work and lifestyle.
- Health and wellbeing rewards that can be tailored to support you and your family.
- Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.
- Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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