Director of BioPharma Marketing developing and executing marketing strategies for BioPharma partnerships. Enhancing company brand and reach through innovative marketing efforts.
About the role
- Lead medical marketing strategies at SPRIM PRO for HPPC and food/beverages. Build scientific narratives, manage KOLs, MLR, omnichannel education programs.
Responsibilities
- Definir o plano anual de Marketing Médico por categoria, alinhado à estratégia de marca e pipeline de P&D
- Construir narrativas científicas e claims elegíveis, com matriz de evidências e guia de mensagens
- Orquestrar programas omnichannel (webinars, CME/educação continuada, podcasts, white papers, e‑books, eDetailing/CLM), para públicos leigos quando aplicável
- Engajar KOLs e sociedades de saúde, coordenando advisory boards e presenças em congressos
- Planejar e executar campanhas de acquisition e nurturing para HCP e consumidores (quando aplicável), com segmentação
- Gerenciar CRM com jornadas por persona/especialidade
- Operar o fluxo MLR para rótulos, peças promocionais e mídias digitais, assegurando acurácia científica e aderência às normas e códigos setoriais
- Estabelecer SOPs, treinar times internos e manter matriz de riscos e respostas
- Montar e manter dashboard de KPIs
- Reportar resultados e aprendizados à liderança, recomendando alocações ótimas de budget
Requirements
- Formação na área da saúde (Farmácia, Nutrição, Biomedicina ou correlatas)
- Experiência comprovada em indústrias de Personal Care & Cosméticos (HPPC), Alimentos e Bebidas em funções de Marketing Médico/Profissionais de saúde ou afins
- Vivência com substanciação de claims, revisão MLR e interface prática com P&D/Regulatório/Qualidade
- Experiência em programas de educação médica (webinars, CME, congressos) e gestão de KOLs/sociedades
- Inglês avançado
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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