Freelancer creating original scripts for various media including digital campaigns and social networks at Approach Comunicação. Focus on storytelling and persuasive writing to drive engagement.
Responsibilities
Creation of original scripts for institutional videos, digital campaigns, social media content, etc.;
Development of narratives that incorporate strong storytelling, emotional connection and audience engagement;
Adapting tone and language according to each brand’s, project’s and platform’s profile;
Research and development of creative concepts based on briefs provided by the team or client;
Writing content focused on short-form videos, as well as other audiovisual formats that require clear and impactful scripts;
Ensuring the script is production-feasible and aligned with the desired timing and format;
Ongoing review and revisions of texts based on feedback and client needs;
Collaboration with other areas of the Digital team and the agency, working in a 360 approach;
Participating in presentations for internal teams and clients;
Requirements
Based in São Paulo or Rio de Janeiro;
Occasional in-person alignment meetings;
Experience in writing, with a specific focus on scriptwriting (work samples will be requested);
Strong knowledge of storytelling techniques and narrative structures;
Familiarity with audiovisual production (understanding of cuts, camera shots and filming rhythm is a plus);
Experience creating scripts for different social media platforms (YouTube, TikTok, Instagram, etc.);
Excellent grammar and writing skills;
Focus on persuasive writing to generate impact and engagement;
Benefits
Hybrid work model
Freelance position with potential for permanent hire
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