Marketing Manager leading corporate marketing initiatives and events for CTV advertising at tvScientific. Overseeing integrated campaigns and enhancing brand visibility and operational efficiency.
About the role
- Event & Field Marketing Manager executing virtual and in-person events for B2B SaaS company Hiya. Collaborating with sales and marketing teams to drive revenue through brand experiences.
Responsibilities
- Planning and executing virtual and in-person events
- Establishing key performance indicators and measuring and delivering post-event analyses with an eye toward data-driven improvements to our strategy
- Leading internal communication across multiple teams on expectations, goals, and event logistics
- Collaborating with demand gen and product marketing team to promote and develop event-specific assets and programs that drive pre-show interest and post-show engagement
- Creating and managing an events budget, sponsorship packages, merchandise, collateral, and vendor relations
- Staying current on event industry trends and policies
Requirements
- 3-5 years of event marketing experience with high-impact B2B SaaS companies or similar roles
- Ability to analyze and interpret metrics, passionate about experimenting and presenting the results (and experimenting again)
- Strong organizational skills, attention to detail and time management
- Excellent verbal and written communication, quick and proactive communicator
- Aware that success is tied to the knowledge and efforts of others
- Energized working at a fast-paced company where the feedback and cycle is measured in hours rather than weeks
- “Get it done” attitude and team spirit while building a career-defining opportunity in a proven, results-oriented team
- Experience using Hubspot or Marketo, Salesforce, and other 3rd party integration tools
- Ability to collaborate, build relationships, and drive results across teams
- Experience collaborating with internal and external design resources; ability to make basic edits in design templates like Figma and Canva
- Experience using virtual event platforms, such as GoToWebinar, ZoomWebinar, etc.
- Experience building an event marketing program from the ground up, particularly if it involved branded roadshows
- Experience with large-scale events, such as Mobile World Congress, CCW, etc
Benefits
- 25 holiday plus bank holidays
- Opt in salary sacrifice pension scheme (company full 4% of basic salary contribution)
- Paid parental leave
- Private medical insurance through Vitality (including dental & vision)
- Employer-paid life insurance 2x base salary
- Donation Matching for a charity of your choice (up to $1,000/ year)
- WFH equipment stipend
- $1,000/year in Professional Development funds
- Lunch provided on in- office days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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