About the role

Engagement Product Manager focusing on retention metrics for Cloaked’s consumer product. Collaborating with teams to drive user engagement and product experiences in a privacy startup.

Responsibilities

Drive retention metrics for Cloaked's consumer product and own the features that move them.
Design and ship product experiences that create daily usage habits and improve long-term retention.
Build features that give users compelling reasons to return: progress systems, social mechanics, personalization, notifications, and other retention drivers.
Run experiments to understand what drives engagement and iterate quickly based on what you learn.
Partner with Engineering and Design to ship high-quality features fast.
Set up proper instrumentation so we can measure retention cohorts, activation patterns, and engagement trends accurately.
Champion retention thinking across the product org and embed it into how we approach all product work.
Use data to make decisions. Understand cohort behavior, spot patterns in retention curves, and know which metrics matter.
Collaborate cross-functionally with Marketing, Support, and other teams to create seamless user experiences.

You've shipped features that measurably improved retention and can talk about the data that proved it.
You understand retention mechanics deeply: habit formation, progress systems, social features, personalization, and notifications. You know what makes products sticky.
You're strong with analytics. Comfortable running experiments, reading cohort data, and setting up instrumentation that tells you what's working.
You have consumer product intuition. You can look at user behavior and spot opportunities others miss.
You're technically fluent. You work well with engineers, understand what's feasible, and can read basic code when needed.
You're in NYC and can collaborate in person.
Nice to have? You've worked at companies where daily engagement was the primary business metric.
You've built privacy or security products before.
You've designed notification strategies and engagement systems.
You're familiar with analytics platforms like PostHog, Amplitude, or Mixpanel.
You've built products at AI-first companies.

Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed.
Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.