PR Specialist focusing on storytelling and PR activities for Genesis Magma Racing WEC program. Collaborating with various teams and managing engagements at WEC events in a dynamic international environment.
About the role
- Director of PR & Communications leading strategy for luxury brand Hourglass. Oversee media relations and campaign storytelling for North America and Australia.
Responsibilities
- Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.
- Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
- Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
- Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
- Support artist-led moments (e.g. red carpets, campaign collaborations, behind-the-scenes access) that enhance brand credibility.
- Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.
- Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
- Create and lead 360 PR planning for global product launches, events, and brand campaigns.
- Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
- Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.
- Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.
- Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
- Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
- Create and manage content calendar to support Hourglass LinkedIn.
- Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
- Partner with international teams to tailor and execute regional PR strategies.
- Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
- Manage PR budget on annual basis, from planning through to execution, tracking and ROI measurement.
Requirements
- Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
- Demonstrated success of creating dynamic and results-driven communication strategies
- Creative excellence in press communications, writing skills and presentation development.
- Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.
- Strategic thinker with strong writing skills and exceptional attention to detail.
- Confident communicator with experience presenting to leadership and cross-functional partners.
- Proven ability to lead through complexity and adapt quickly to changing priorities.
- Passionate about the intersection of beauty, artistry, innovation, and design.
- Must be able to work from Corporate Office at least 60% of the time.
Benefits
- medical insurance
- dental insurance
- vision insurance
- life insurance
- accident insurance
- critical illness insurance
- disability insurance
- retirement savings plans and company match
- paid family leave
- education-related programs
- paid holidays
- discretionary vacation time
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