About the role

  • Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.
  • Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
  • Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
  • Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
  • Support artist-led moments (e.g. red carpets, campaign collaborations, behind-the-scenes access) that enhance brand credibility.
  • Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.
  • Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
  • Create and lead 360 PR planning for global product launches, events, and brand campaigns.
  • Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
  • Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.
  • Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.
  • Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
  • Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
  • Create and manage content calendar to support Hourglass LinkedIn.
  • Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
  • Partner with international teams to tailor and execute regional PR strategies.
  • Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
  • Manage PR budget on annual basis, from planning through to execution, tracking and ROI measurement.

Requirements

  • Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
  • Demonstrated success of creating dynamic and results-driven communication strategies
  • Creative excellence in press communications, writing skills and presentation development.
  • Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.
  • Strategic thinker with strong writing skills and exceptional attention to detail.
  • Confident communicator with experience presenting to leadership and cross-functional partners.
  • Proven ability to lead through complexity and adapt quickly to changing priorities.
  • Passionate about the intersection of beauty, artistry, innovation, and design.
  • Must be able to work from Corporate Office at least 60% of the time.

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • life insurance
  • accident insurance
  • critical illness insurance
  • disability insurance
  • retirement savings plans and company match
  • paid family leave
  • education-related programs
  • paid holidays
  • discretionary vacation time

Job title

Director, PR & Communications

Job type

Experience level

Lead

Salary

$135,000 - $145,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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