Responsible for Client Service at Novaxia specializing in sustainable investment. Leading client service excellence and contributing to business strategy with strong operational management.
About the role
- Director Performance EMEA leading Paid Media specialists and developing data-driven strategies at a global creative agency. Collaborating with various teams to optimize advertising efforts and achieve marketing goals.
Responsibilities
- Lead, mentor and develop a team of Paid Media Specialists and Social Media Managers — setting clear goals, providing individual coaching and focusing on personal growth.
- Develop and implement data-driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok and programmatic networks — aligned with brand and e-commerce objectives.
- Oversee the planning, execution and optimization of digital advertising campaigns — including budget allocation, performance tracking and creative messaging.
- Work closely with Creative, Marketing, E‑Commerce and Analytics teams to create effective ad assets, align messaging and support the customer journey from awareness to purchase.
- Monitor and analyze campaign results using analytics tools, derive actionable insights, improve KPIs such as CTR, ROAS and conversion rates, and present clear reports to stakeholders.
- Track digital and e‑commerce trends, new advertising platforms and best practices to identify innovative optimization opportunities.
- Ensure all paid media activities support the overarching marketing strategy and contribute measurably to customer acquisition and revenue growth.
Requirements
- Degree in Marketing, Advertising, Communications or a related field.
- Minimum 7 years of experience in paid media, digital marketing or social media, including demonstrable leadership experience.
- Deep understanding of paid social and digital media platforms (Meta Ads, Google Ads, TikTok, Pinterest) as well as common analytics and management tools.
- Proven track record in developing and executing paid campaigns for e‑commerce or retail brands.
- Strong analytical skills, project management abilities and a data-driven approach.
- Excellent communication, leadership and collaboration skills.
- Experience working with international teams and markets across the EMEA region is a plus.
- Solid understanding of e‑commerce KPIs, customer journeys, attribution models and digital sales funnels.
- Experience with audience targeting, remarketing, conversion tracking/pixel implementation and multi-channel attribution.
- Entrepreneurial mindset, creativity and a strong commercial awareness.
Benefits
- Vibrant team spirit: We intentionally use “social” in our name and live a strong team culture and open company values with flat hierarchies where your voice matters.
- Exciting projects with international reach: We work on digital projects that set standards. Our clients come from both B2C and B2B sectors and include local and international players.
- Globally connected, locally rooted: Our teams in Munich and Kreuzberg benefit from sustainable knowledge exchange with WAS locations worldwide and are based in the Glockenbachviertel and Kreuzberg neighborhoods.
- Flexibility — yes, please!: Hybrid work combines the advantages of home office and on-site work. We follow a 2/3 split for a 40‑hour week: at least 2 days on-site with colleagues and 3 days remote. But that’s not all — we’re big fans of remote work. You can work remotely for 20 days within Germany and another 20 days within Europe. So if you’re not a fan of the German winter, join us and spend that time in Portugal or Greece.
- Additional benefits for you: Because we know how important well‑being is and because we love benefits, we offer more than the standard. Enjoy 2 extra Health Days, Menstrual Leave, a day off on your birthday, a partnership with Urban Sports Club, the Deutschlandticket, membership with OpenUp and much more.
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