Hybrid Director, Digital Strategy – Content Engine

at Kimberly-Clark

• Job title: Director, Digital Strategy – Content Engine
• Job type: Full Time
• Experience level: Lead
• Salary: $181,220 - $234,260 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Director of Digital Strategy leading digital engagement and content distribution at Kimberly-Clark. Overseeing strategy execution and development for iconic, ground-breaking brands.

Responsibilities

• Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the company’s reputation.
• Use insights and data to drive decision-making and improve effectiveness of external digital communication programs including social listening, social media interaction and engagement analytics
• Serve as an expert and strategic partner to other functions within GCA
• Design a content distribution model to amplify best-in-class multimedia storytelling utilizing video, .com, owned social media channels, paid social
• Manage the planning, development, design, creation, production, distribution and measurement of content across all company digital and social channels (owned and paid).
• Ensure timely publication of diverse social content, optimizing across social media channels.
• Maintains knowledge on current and emerging communications trends and digital technologies, identify opportunities and assesses the impact, build relationships with external partners like LinkedIn
• Supervise writers and editors to ensure all content is on-brand, consistent in style and optimized for search and all distribution channels; ensure writers and editors are working to best practices in grammar, messaging, writing and style.
• Review and proofread major digital content, social media content, advertisements, and website copy
• Maintain ownership of the quality and consistency of web standards, content, and structure for the corporate brand, leveraging the company brand and style guidelines for all website communications.

Requirements

• Bachelor's degree required; Advanced degree preferred;
• 10+ years of experience as a respected leader in multi-channel content creation.
• Proven track record in leading digital strategy at a large global organization is required.
• Digitally savvy and experienced, with a required and demonstrated comfort level working with data, metrics and emerging technologies.
• Possess expert presentation and communication skills and communicate complex technical concepts to a non-technical audience.
• Deep familiarity with a range of online campaigning tools, tactics and strategies.
• Familiarity with AP style/editorial best practices; excellent editing, grammar and copyediting skills.
• Strong writing skills
• Previous experience leading a team, specifically related to process, project management, or production.
• Superior oral and written communication skills; ability to liaise with a wide variety of internal and external stakeholders;
• Experience working in a global function and a matrix environment.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.