Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the company’s reputation.
- Use insights and data to drive decision-making and improve effectiveness of external digital communication programs including social listening, social media interaction and engagement analytics
- Serve as an expert and strategic partner to other functions within GCA
- Design a content distribution model to amplify best-in-class multimedia storytelling utilizing video, .com, owned social media channels, paid social
- Manage the planning, development, design, creation, production, distribution and measurement of content across all company digital and social channels (owned and paid).
- Ensure timely publication of diverse social content, optimizing across social media channels.
- Maintains knowledge on current and emerging communications trends and digital technologies, identify opportunities and assesses the impact, build relationships with external partners like LinkedIn
- Supervise writers and editors to ensure all content is on-brand, consistent in style and optimized for search and all distribution channels; ensure writers and editors are working to best practices in grammar, messaging, writing and style.
- Review and proofread major digital content, social media content, advertisements, and website copy
- Maintain ownership of the quality and consistency of web standards, content, and structure for the corporate brand, leveraging the company brand and style guidelines for all website communications.
Requirements
- Bachelor's degree required; Advanced degree preferred;
- 10+ years of experience as a respected leader in multi-channel content creation.
- Proven track record in leading digital strategy at a large global organization is required.
- Digitally savvy and experienced, with a required and demonstrated comfort level working with data, metrics and emerging technologies.
- Possess expert presentation and communication skills and communicate complex technical concepts to a non-technical audience.
- Deep familiarity with a range of online campaigning tools, tactics and strategies.
- Familiarity with AP style/editorial best practices; excellent editing, grammar and copyediting skills.
- Strong writing skills
- Previous experience leading a team, specifically related to process, project management, or production.
- Superior oral and written communication skills; ability to liaise with a wide variety of internal and external stakeholders;
- Experience working in a global function and a matrix environment.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
TC
Textual ComunicaçãoSenior Content Analyst
Analista de Conteúdo Sr producing high - quality content for diverse platforms in São Paulo. Collaborating with the team to manage content projects and promote engaging conversations.
NT
New Era TechnologyContent Author, Adobe AEM
Adobe Content Author responsible for managing web page creation in AEM. Join New Era Technology to enhance digital engagement for healthcare and stakeholder interactions.
Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
LG
LSEG (London Stock Exchange Group)Associate Content Analyst
Associate Content Analyst managing new business case for Private Markets Company Data. Responsible for accurate data maintenance and collection, supporting team in production tasks.
GR
Onsite Solutions Content Specialist coordinating KeepStock information for Grainger customers. Validating and inputting data to ensure accuracy and efficiency in inventory management solutions.
OE
Oak EngageSenior Content Marketing Manager
Strategic Senior Content Marketing Manager responsible for executing content strategy in a B2B tech scale - up. Driving engagement and generating leads through high - quality content and thought leadership.
GO
GoSpookySenior Content Creative
Senior Content Creative developing short - form video content for TikTok, Instagram, and YouTube Shorts. Crafting impactful social led campaigns while leading juniors and interns.
Assistant coordinating content production and managing project flow within the marketing team. Supporting various marketing departments and ensuring timely delivery of campaigns.