Hybrid Digital Trading Manager

Posted 2 months ago

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About the role

  • Digital Trading Manager maximizing digital subscription revenue and reducing churn across Local News and Energy Communities. Collaborating with teams to design initiatives that achieve ambitious growth targets.

Responsibilities

  • Drive subscription growth across Local News and Energy Communities.
  • Maximize digital subscription revenue (ARPU, LTV), reduce churn, and optimize conversion.
  • Develop optimal subscription pricing and promotional offers.
  • Build and implement initiatives to convert high-value audiences.
  • Lead and support upgrade and retention initiatives.
  • Own the lapsed customer segment to win back previous subscribers.
  • Play a key role in acquisition campaigns by planning and managing trading initiatives.
  • Monitor and report on effectiveness of conversion and retention initiatives.
  • Collaborate across teams to ensure customer-focused offers and share actionable insights.

Requirements

  • Commercial Marketing Expertise
  • User Conversion & Segmentation: Deep understanding of user behaviour and segmentation strategies.
  • Data Tools Proficiency: Experience with analytics tools such as Looker (or similar).
  • Strategic Thinking: Ability to identify opportunities and translate insights into actionable plans.
  • Data Analytics: Strong analytical mindset with the ability to interpret and apply data effectively.
  • Communication: Clear and effective communicator across teams and stakeholders.
  • Project Management: Proven ability to manage projects from concept to execution.
  • Digital & Performance Marketing: Hands-on experience in digital channels and performance-driven marketing.
  • Comfortable working in cross-functional environments and collaborating across teams and disciplines.

Benefits

  • 34 days holiday
  • Health Cash Plan
  • Onsite Staff Gym (Dundee)
  • Excellent Pension
  • Competitive salary
  • Many more staff discounts and benefits

Job title

Digital Trading Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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