Hybrid Digital Product Manager – Clickstream

Posted last month

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About the role

  • Define and execute the roadmap for data products with an emphasis on clickstream and behavioral data.
  • Serve as the voice of the customer (data consumers) to prioritize use cases and drive adoption across business and technical teams.
  • Champion data as a product, ensuring datasets are discoverable, trustworthy, well-documented, and fit for purpose.
  • Partner with data engineering, analytics, and digital product teams to define data requirements, establish SLAs, and ensure robust data pipelines.
  • Translate business needs into technical specifications, user stories, and data models.
  • Oversee the lifecycle of tracking plans and digital instrumentation in collaboration with analytics engineers and developers.
  • Own data quality processes for clickstream data — establishing validation, anomaly detection, and documentation standards.
  • Ensure data privacy, compliance, and governance policies are integrated into the product lifecycle.
  • Act as a key liaison between engineering, marketing, product, analytics, and executive teams for all things related to clickstream and behavioral data.
  • Facilitate training, onboarding, and education around available data products and tools.

Requirements

  • 7+ years of experience in product management, data engineering, analytics, or a related role.
  • Deep familiarity with clickstream data, digital analytics tools (e.g., Adobe Analytics, GA4, Mixpanel), and tag management systems.
  • Strong understanding of data engineering principles — ETL/ELT processes, data modeling, and warehouse environments (e.g., Snowflake, BigQuery).
  • Experience writing technical documentation, user stories, and managing agile workflows.
  • Excellent stakeholder management and communication skills, especially in cross-functional environments.
  • Bonus: Experience with CDPs (e.g., Segment, mParticle), event taxonomy management, or privacy-focused data design.

Job title

Digital Product Manager – Clickstream

Job type

Experience level

SeniorLead

Salary

$130,000 - $140,000 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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