Digital Operations Consultant enhancing e-commerce strategy while driving growth for NEPA Wholesale. Focused on managing digital operations and optimizing online traffic in West Palm Beach.
Responsibilities
Maintain and update product listings, banners, landing pages, and promotions.
Lead organic and paid search campaigns (Google Ads, Meta, etc.) to drive qualified traffic.
Improve the customer journey and increase wholesale order conversions online.
Track KPIs and ROI using Google Analytics, GA4, and similar tools.
Strategically grow digital conversions from the West Palm Beach market.
Work onsite with leadership, sales, and marketing teams daily.
Plan and execute seasonal, holiday, and product-specific online promotions.
Monitor industry trends and competitor activity to identify opportunities for growth.
Oversee the digital rollout of new products and categories on the website.
Identify and communicate improvements needed in website design, layout, or mobile responsiveness.
Assist in creating and optimizing email marketing campaigns and retargeting ads to bring customers back.
Requirements
5+ years of experience in digital marketing, website management, or e-commerce.
Expertise in SEO, Google Ads, paid media, and conversion strategy.
Familiarity with CMS platforms like WordPress or Shopify.
Strong analytical, creative, and entrepreneurial mindset.
Willingness to be fully onsite in West Palm Beach.
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