Hybrid Digital Marketing Strategist – Paid & Content

at Edelman

• Job title: Digital Marketing Strategist – Paid & Content
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Digital Marketing Strategist (Paid & Content) driving measurable performance across social and search channels for financial communications clients. Expertise in paid media and SEO/SEA required for high-impact campaigns.

Responsibilities

• Drive measurable performance across social and search channels.
• Plan, activate, and optimize paid campaigns (LinkedIn, Meta, Google Ads/Display, YouTube).
• Manage SEA campaigns with a focus on ROI, lead generation, and conversion optimization.
• Apply social listening and monitoring tools to manage risks and uncover opportunities.
• Conduct SEO audits, keyword research, and competitor benchmarking.
• Build integrated search and content strategies to increase visibility and traffic.
• Advise clients on aligning SEO/GEO with paid and social campaigns for maximum impact.
• Contribute to integrated programs across web, email, executive visibility, and broader 360° digital activations.
• Track and report on performance using GA4, Brandwatch, Sprinklr, Semrush, and Similarweb.
• Translate data into actionable recommendations on formats, cadence, and messaging.
• Benchmark performance against competitors and industry peers to identify whitespace and opportunities for executive positioning and storytelling.

Requirements

• 3–6 years’ experience in paid media buying/performance, ideally in financial services or corporate comms or finance clients.
• Hands-on campaign management across Social (LinkedIn, X, Meta) and SEA (Google Ads).
• Solid understanding of SEO/GEO principles and content optimization.
• Strong analytics skills (GA4, Semrush, Brandwatch, Similarweb).
• Excellent communication and organizational skills.
• Bonus: marketing automation experience (HubSpot, Salesforce, Marketo).

Benefits

• We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.