Hybrid Digital Communications Manager

Posted 3 weeks ago

Apply now

About the role

  • Develop and implement the e-commerce digital communications strategic calendar.
  • Ensure consistency between brand identity and digital actions (branding and aesthetics).
  • Define tone of voice, visual narrative and digital guidelines.
  • Work in partnership with marketing and branding to integrate institutional and promotional campaigns.
  • Align digital communication with commercial goals (sales, conversion, average order value, retention).
  • Create digital campaigns focused on aesthetic impact and performance.
  • Monitor performance KPIs (CTR, conversion, ROI, engagement) and propose real-time adjustments.
  • Collaborate with the commercial team to plan seasonal activations and promotional campaigns.
  • Lead a multidisciplinary team.
  • Foster a culture of collaboration among communication, branding, UX, commercial and technology teams.
  • Establish agile processes for efficient, integrated communication delivery.

Requirements

  • Bachelor's degree in Social Communication, Advertising, Marketing, Design, Business Administration or related fields;
  • Postgraduate/MBA in Digital Marketing, Branding, Business Management or UX preferred;
  • Proven experience in digital communications and e-commerce;
  • Previous experience leading multidisciplinary teams (design, content, media, UX, performance);
  • Business acumen and a results-oriented strategic mindset;
  • Strong aesthetic sense and creative refinement, with a keen eye for visual and cultural trends;
  • Analytical, data-driven approach, translating metrics into action plans;
  • Innovative and curious profile, attentive to new technologies, AI and digital movements;
  • Clear and inspiring communication, with the ability to negotiate and influence;
  • Collaborative leadership, promoting integration between creative, commercial and technology areas.

Benefits

  • Medical and dental insurance (employee and dependents);
  • Dr. C&A – Telemedicine and teletherapy services;
  • Pharmacy benefit with payroll discount;
  • Gympass;
  • Annual bonus;
  • Parking;
  • Birthday off — one paid day off during your birthday month;
  • Meal allowance;
  • Semi-annual vacation;
  • Employee discount at C&A stores and online.

Job title

Digital Communications Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job