Gerente de Comunicação Digital na C&A, responsável por estratégias de branding e e-commerce. Liderança de equipe multidisciplinar para garantir coerência na comunicação digital.
Responsibilities
Develop and implement the e-commerce digital communications strategic calendar.
Ensure consistency between brand identity and digital actions (branding and aesthetics).
Define tone of voice, visual narrative and digital guidelines.
Work in partnership with marketing and branding to integrate institutional and promotional campaigns.
Align digital communication with commercial goals (sales, conversion, average order value, retention).
Create digital campaigns focused on aesthetic impact and performance.
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