Hybrid Developer Marketing Manager

Posted 2 months ago

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About the role

  • Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends.
  • Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs.
  • Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories.
  • Coordinate Xsolla’s participation in major regional developer conferences and events.
  • Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns.
  • Organize and promote regional hackathons, meetups, and community gatherings.
  • Localize and adapt global developer marketing content for regional audiences.
  • Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters.
  • Promote educational materials and integration showcases through relevant regional channels.
  • Extend Xsolla’s presence into key regional game developer communities (online and offline), supporting community programs and partnerships.
  • Build relationships with developer influencers, creators, and community leaders to amplify reach.
  • Monitor and report on: Campaign reach, engagement, and ROI. Conversions from marketing programs to active integrations. Event and content performance in your region.
  • Use insights to adjust tactics and optimize future campaigns.

Requirements

  • 3–5years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing.
  • Strong understanding of local game development ecosystems and communities.
  • Proven ability to run multi-channel campaigns and event marketing programs.
  • Excellent communication and collaboration skills, with experience working in cross-functional and global teams.
  • Comfort in working closely with technical content and understanding developer needs.
  • Fluent in both Russian and English, with excellent written and spoken communication skills.
  • Willingness to travel for regional events and community activities - primarily across the CIS region.

Job title

Developer Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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