Deliver Analytical Insights: Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams.
Drive Product & Marketing Strategy: Evaluate user cohorts, feature adoption, content engagement, churn drivers, and monetization levers. Translate findings into strategic recommendations.
Advance Predictive Analytics: Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed.
Create Executive-Ready Visualizations: Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders.
Project Management: Act as the analytics liaison between U.S. stakeholders and EXL’s India delivery center. Manage requirements, timelines, and ensure high-quality deliverables.
Mentorship & Best Practices: Coach junior analysts in SQL, Python, statistical methods, and machine learning. Contribute to the evolution of EXL’s DTC analytics playbooks.
Requirements
Bachelor’s or master’s degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution.
4+ years of experience in product analytics and machine learning, ideally within DTC digital products such as apps, games, or websites.
Strong proficiency in SQL and Python or R for data analysis and modeling.
Experience with streaming or digital engagement datasets (e.g., Adobe Analytics, Conviva).
Hands-on experience with churn modeling and recommendation systems.
Solid understanding of experimental design and statistical analysis.
Strong storytelling skills—able to translate complex data into clear business actions.
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