Hybrid CRM Data Manager

at Operation Blessing

• Job title: CRM Data Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $71,200 - $89,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Virginia Beach, United States

About the role

• CRM Data Manager transforming donor data into actionable insights for Operation Smile. Managing donor databases, executing segmentation strategies, and overseeing gift processes and data integrity.

Responsibilities

• The CRM Data Manager plays a key role in transforming donor data into actionable insights by managing Operation Smile’s donor databases, including Blackbaud CRM (BBCRM) and Luminate Online.
• Responsible for executing targeted segmentation strategies to support multi-channel fundraising campaigns.
• Oversees gift entry and acknowledgment processes, ensures data accuracy through quality assurance protocols, and maintains standardized coding and operational procedures.
• Leads the development of database policies and procedures to ensure data is reliable, consistent, and effectively leveraged as a tool for fundraising, marketing, and analysis.
• Commits to continuous improvement, champions efficiency, innovation, and a “Donor First” approach by upholding high standards of data quality and integrity.
• Facilitate career development of team members by providing training opportunities, challenging tasks and stretch assignments and holding frequent development discussions.
• Work closely with the Director of Donor Services and Donor Relations Supervisor to ensure all Donor Relations associates are fully and consistently utilizing BBCRM for tracking all communications with constituents.
• Become a database expert and train users in the use of BBCRM and Luminate Online.
• Oversee daily operational activity on the database, including all gift entry, gift acknowledgement, revenue coding – looking for ways to improve quality control, data integrity and process efficiencies.
• Ensure quality of the data is maintained through NCOA/address updates, data appends, data returns from partner vendors, and frequent duplicate reports.
• Work closely with marketing and fundraising vendors to provide mailing lists, calling lists, and results reports on a regular basis.
• Coordinate cross-functionally to support use of the donor database by all departments to create a central repository of donor, student, volunteer and prospect data.

Requirements

• Thorough understanding of Direct Marketing fundraising including Digital Marketing and campaign management concepts.
• Proven experience in managing database upgrades and associated testing processes.
• Strong ability to write and execute detailed test plans.
• Ability to translate complex direct marketing or digital specifications and requirements into effective, efficient segmentation and/or query and output solutions.
• Strong knowledge of system configurations and the database toolsets utilized for segmentation and analytics.
• Experience in CRM systems like Blackbaud CRM, Salesforce a plus.
• Knowledge of Luminate Online & Team Raiser or like products a plus.
• Knowledge/Understanding of API technology and other extensibility software and applications is a plus.
• Strong organization and time management skills with the ability to manage several projects at one time while demonstrating the competency to prioritize and meet timelines, in a rapidly changing environment.
• Highly motivated, self-starter with the functional/technical skills to do the job at a high level of accomplishment.
• Must have attention to detail.
• Excellent communication skills both written and verbal.
• Service oriented, dedicated to meeting the expectations of internal and external customers.
• Possess high level of personal integrity and able to manage confidential information.
• Microsoft Products, SQL.

Benefits

• A Brighter Future - Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching.
• Cha-ching! Happy and Healthy - Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones.
• Worry-Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!
• Take Your Time (Off) - Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.
• Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.
• Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives.