Creative Director responsible for video and motion content at Runlayer, an AI platform. Leading design and production of launch videos and product explainers with a hands - on approach.
About the role
- Creative Director responsible for shaping and executing creative vision for Rain Media's Organics Ocean brand. Leading a multidisciplinary team and driving innovation in a fast-paced environment.
Responsibilities
- Define and own the creative direction across all channels, ensuring consistency with brand identity and customer experience.
- Develop high-performing creative campaigns that balance storytelling and direct-response performance.
- Translate marketing insights, customer research, and product positioning into compelling creative concepts.
- Oversee creative briefs and ensure concepts align with KPIs (CTR, CVR, ROAS, etc.).
- Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand and within a product
- Create original, breakthrough, industry-leading work
- Translate complex strategic approaches into easily accessible creative concepts
- Manage and mentor a multidisciplinary creative team (designers, copywriters, videographers, freelancers).
- Build scalable workflows and processes for creative production, testing, and iteration.
- Foster innovation while maintaining speed and attention to detail.
- Partner with Marketing, Product, and Operations to launch new products and campaigns.
- Align creative vision with supply chain realities (packaging timelines, fulfillment, etc.).
- Present with the CEO and/or President to connect creative strategy to revenue outcomes.
- Set high standards for design, copy, and overall brand expression.
- Ensure creative outputs comply with health/wellness industry standards and FTC guidelines.
Requirements
- 8 + years of creative leadership experience, with at least 5 years in e-commerce / DTC (health, wellness, CPG, or supplements preferred).
- Project management
- Availability to work overlapping Arizona Time -UTC−7 [winter MDT/summer PDT]
- History of self-initiated projects
- Interest in product storytelling and project strategy
- Proven track record of driving measurable business results through creative campaigns.
- Strong portfolio demonstrating mastery across digital advertising, social media, packaging, and branding.
- Deep understanding of performance marketing metrics and how creative drives growth.
- Excellent leadership, communication, and collaboration skills.
- Comfortable managing in a high-growth, entrepreneurial environment.
- Bonus: Experience working with agencies, freelancers, or global creative partners.
- Additional requirements: Willingness to work US time zones, regardless of geographic location.
- Access to a computer
- Reliable internet connection
- Reliable and distraction-free work environment
Benefits
- Healthcare, dental, and vision are available
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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